Social Manager, Games

Job Description

Do you love games? Did you play Candy Crush until your thumbs hurt? Is the number of social media apps currently open on your phone > 4? If so, keep reading!

The opportunity:

The Netflix Social Marketing team seeks a Social Manager with expertise across games. At Netflix, Social Managers lead the entirety of the social campaign on their assigned titles and slates. They not only understand social marketing and the digital landscape but also the unique Netflix social ecosystem and find the most effective way to translate our title strategies across that ecosystem. They must work well cross-functionally to align social strategy to larger marketing strategies and communicate specific social goals effectively to all partners. Their goal is to make titles break through on social, to generate interest and ultimately conversation - delivering the full suite of content to support games across our slate. This position entails developing strategies to excite audiences, from casual players to dedicated gamers, by curating content that caters to different gaming preferences – be it a brain break, a quest, a challenge, or immersive story-driven experiences.

The ideal candidate possesses a robust background in social media, games marketing, and editorial judgment, adept at balancing business objectives with audience engagement strategies. It requires a dynamic individual who is deeply passionate about gaming, pop culture, and leveraging social platforms to introduce users to their next favorite experience. Ultimately, this position serves as the nexus between Netflix and our studio ecosystems, driven by exceptional taste, innovative ideas, and an unwavering commitment to creative excellence.

Key Responsibilities:
• Create a game's social strategy, aligned with the overall marketing campaign strategy. This is inclusive of the target audience, social creative, content distribution across the Netflix social ecosystem (Instagram, Discord, Reddit, TikTok, Twitter/X, YouTube, etc) and, if necessary, the creation of title pages.
• Responsible for the full suite of content to support a game across the planned social ecosystem for the duration of a title campaign and sharing globally.
• Leverage streamers and creators to effectively promote the game across social platforms and channels that reach untapped audiences
• Work closely with marketing, production, and talent partners to craft content capture strategy, plan around talent, and decide execution needs (content days, on-set capture, marketing shoots, etc.).
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Designate global campaign and product-specific social KPIs to set clear expectations for regional social teams' contributions and strategies.
• Work across multiple cross-functional teams to build social strategies that support business priorities and long-term industry relationships. This includes serving as the main social touchpoint for internal teams (Title Marketing, Publicity, Content, Integrated Marketing) and external partners (Filmmakers, Showrunners, Talent, Leagues etc).

Background and Specific Skills:
• 5+ years of experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies.
• Background in gaming or gaming-adjacent social / marketing roles required.
• Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
• Entrepreneurial spirit and highly collaborative - loves working with others, isn't afraid to lead or follow.
• Excellent written and verbal communication skills.
• Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn't afraid to take big risks.
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Able to build strong relationships and work across many internal cross-functional teams.
• Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
• Respect, understanding, and enthusiasm for Netflix culture.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Jobcode: Reference SBJ-xkwekj-216-73-216-17-42 in your application.