Senior Marketing Manager, Franchise

Job Description

Senior Marketing Manager, Franchise EMEA (12 Month FTC)

Responsibilities

Role Title: Senior Marketing Manager, EMEA
Location: London
Division: Universal Brand Development
Reporting to: VP Franchise, EMEA

ABOUT US

At Universal Brand Development EMEA, we are proud of our unique culture. We are inclusive, curious and creative; channeling a growth mindset in order to drive the commercial and develop our people. In order to achieve this culture, we live by our 3 values:

⦁ Being Human Matters to Us
⦁ Together We Can Achieve Anything
⦁ We Always Keep Growing

JOB DESCRIPTION

An exciting opportunity to join the Franchise Team within Universal Brand Development.
You will be a key senior member of the EMEA Franchise team responsible for delivering tailored Franchise Plans that will drive the EMEA Brand Development business, primarily across consumer products, along with Games and Digital, Live entertainment, ensuring aligned strategies with the TV and Theatrical teams.
You will be reporting into the Vice President, Franchise EMEA, working in tandem on key strategic projects across all franchises including Jurassic World, Minions, Trolls, Gabby's Dollhouse, our extensive vault portfolio and many more.
You will also be an important regional brand lead working between the Global Franchise teams located in Los Angeles and local Marketing teams across Europe (Germany, Italy, Spain, France, UK, Benelux, etc.), advocating for regional needs, and adapting global franchise marketing strategies for European territory activation.

Key Responsibilities

⦁ Liaise with Global Franchise and Marketing counterparts for input into seasonal early planning lifecycles. Provide input into the Franchise Planning Process ensuring integration of EMEA needs
⦁ Develop tools for local teams to activate and support 365-day business across the core properties
⦁ Ideate and develop compelling Franchise campaigns with focused activation plans, sharing to in-region and global stakeholders
⦁ Attend top-tier retail and licensee meetings (i.e. master toy partners and key FBC partners) in region, as requested to support with story beats and sensitive materials.
⦁ Review and ensure brand integrity of all licensee marketing and loyalty program submissions in region (TV and other high-profile submissions to be vetted with global marketing team)
⦁ In conjunction with G6 (UK, France, GSA, Italy, Iberia & Benelux) and affiliate markets, tailor EMEA specific Franchise Plans to become locally relevant
⦁ Support input to and analysis of key Franchise research projects, including brand health insights, content performance ratings and performance updates & analysis for TV & Theatrical
⦁ Support Theatrical / TV brand marketing on core projects
⦁ Partner with regional social and digital teams for strategic planning, localisation and campaign solutions, identifying tactics that drive innovation in marketing excellence
⦁ Assisting with the alignment of franchise plans across NBCU business divisions and local markets to maximise brand opportunities - meeting the regional business' objectives
⦁ Identify asset needs and develop/maintain brand guidelines
⦁ Brand guardian for NBCU IP's, contributing to the EMEA Franchise vision and best practice processes
⦁ Appropriately communicate the most relevant and up to date Franchise information, in a timely manner
⦁ Be integral team member of regional brainstorm sessions and project taskforces
⦁ Manage strategy and activation of influencer and paid social marketing campaigns, directing multiple agencies and aligning with regional teams across Europe to elevate content during key retail and CP moments relevant to franchise

About You

⦁ Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change
⦁ Willing to learn – open to new skills, ways of working, how things work and why
⦁ Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders
⦁ Relationship builder – able to flex style, understand needs, build a strong network and work within a matrixed environment
⦁ Global & holistic thinker – understand the wider context.
⦁ Results driven – own the numbers, be invested and be hungry to grow the business
⦁ Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive
⦁ Creative problem solver – universally creative and pro-actively seek solutions
⦁ Trusted to deliver – autonomous, taking on ownership and responsibility for tasks
⦁ Inclusive – open-minded, believing in diversity, equity and fairness

SKILLS / QUALIFICATION REQUIREMENTS (if applicable)

⦁ Proactive and 'Can do' attitude
⦁ Ability to think strategically about the changing marketplace & consumer shopping patterns
⦁ Well versed in dealing with senior leadership, outside 3rd parties, talent and international contacts
⦁ Ability to work with confidential and sensitive information in a discrete manner
⦁ Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
⦁ Fluent in English & ideally one important language within the region
⦁ Commercially aware individual with proven ability to identify and drive strategy
⦁ Proven record of working cross functionally with colleagues
⦁ Ability to identify key priorities within a heavy workload and execute on them
⦁ Ambassador of the business with sufficient stature internally and externally to represent the business positively
⦁ Intellectually strong
⦁ Able to travel and geographically mobile
⦁ Sense of humour and practical attitude

We are proud to be a Disability Confident Employer and we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you. Accessibility Statement | NBCUnicareers

Qualifications/Requirements
.

Jobcode: Reference SBJ-gq95yx-18-119-105-239-42 in your application.