Marketing Consultant, Theatrical

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Universal Pictures is part of NBCUniversal. Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Korea, Hong Kong, Australia, New Zealand, Mexico and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies' films.
Job Description
OVERVIEW
The Theatrical Marketing Consultant will be responsible for developing, leading and executing the consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire.
Reporting into the Head of Marketing Campaigns & Media, this position will play a key role within the Marketing team and the broader UPI UK & Eire business.
Titles in the Universal slate over this 18 month period include:
• Wicked For Good, the epic conclusion to Wicked Part 1, directed by Jon Chu
• Untitled New Animated Film Based On The World Of Super Mario Bros
• The Odyssey, directed by Christoper Nolan
• Minions 3
• Untitled new films from Steven Spielberg and Jordan Peele
• Shrek 5
KEY RESPONSIBILITIES
• Manage the development and implementation of industry-leading marketing campaigns for designated Universal theatrical releases within a specified budget​
• Manage projects with a significant strategic and / or financial importance​
• Champion each assigned film to ensure it receives necessary attention and focus from internal teams, the broader organisation and agencies​
• Collaborate with Creative Services Manager and the Global Creative team to execute creative campaigns that fully meet the needs of the UK market
• Brief and lead the management of external agencies including creative and media to ensure plans and creative are in line with the strategic positioning as directed
• Project manage the cross functional team (including Publicity, Trade Marketing, Brand Partnerships, Creative, Data & Insights) to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent execution
• Manage social agency for allocated titles, from briefing to film release to deliver consistent content across the overarching film release campaigns​
• Review and optimize digital media plans based on in-depth understanding of paid, owned and earned channels​
• Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office​. Where appropriate, partner with the Senior Manager, Special Projects, Events & Experiential and/or Senior Digital, Data & Insights Manager to deliver these projects
• Organise and facilitate kick-off and brainstorming sessions for each assigned film to ensure that each film is uniquely nurtured and developed​
• Operate as a market expert. The Theatrical Marketing Consultant must know what is working in the market and fully understand the consumer, the exhibitor, the market and the competition. Share best practice with the broader marketing team ​
• Work in conjunction with the Head of Marketing Campaigns & Media to seek efficiencies, develop initiatives and deliver best-practice in order to ensure UPI delivers market-leading campaigns
SPECIFIC DELIVERABLES
Campaign Development:
• For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience and media plan, working together with the Marketing Director and relevant leads in each functional team (Publicity, Partnerships, Exhibitor marketing) to ensure alignment across the campaign
• Ensure all Marketing Strategy documents are well drafted, accurate and up to date within the planning systems
• Monitor and evaluate performance of assigned titles against marketing objectives
Insights, Data & Reporting:
• Working with the Senior Digital, Data & Insights Manager, and the HO Research team:
• Leverage internal & external data sources to monitor and continuously optimise campaigns to maximise box office performance
• Collaborate with the Research team to define territory-specific insights needed, and incorporate learnings into campaigns
• Champion key insights and share learnings across functional teams to drive and inform strategic decisions
• Ensure opportunities for test & learn from media activity are utilised and the findings disseminated across the relevant team
Budget:
• Responsible for managing the budget on each project or theatrical release allocated
• Responsible for delivering each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activity
Communication:
• Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategy
• Regular updates with Head of Marketing Campaigns & Media
• Work closely with EMEA and HO teams to share ideas and provide regular campaign updates as needed. Attend cross-territory meetings as a representative of the UK team and circulate relevant notes to broader departments as necessary
• Communicate and work with production companies & film-makers during the campaign planning process, as required
• Represent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner event and exhibitor events and as need requires
• As required, attend company conferences and meetings to represent the UK theatrical team
Digital & Social:
On allocated titles:
• Monitor paid media performance across all major digital platforms to ensure proper delivery against audiences and relevant KPIs
• Work with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs
• Responsible for regular digital reporting and measurement against KPIs as defined
• Manage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilised
• Incorporate intelligent data collection and reuse into all activity across the Universal digital estate
• Work closely with the Publicity lead to execute the content creator strategy
• Using the latest trends in social media, ensure each film's social creative is effective at engaging the target audience
Creative:
• Work with the Creative Services Manager, Head of Marketing Campaigns & Media, and the Global Theatrical team during the development of the creative campaigns and communication strategies for each release
• Responsible for adapting, developing and implementing the creative campaign and communica

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Jobcode: Reference SBJ-022696-216-73-216-71-42 in your application.