Senior CRM Executive

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Hayu is a subscription video on demand (SVOD) brand from NBC Universal currently operating across 44 international markets offering the best of reality TV shows to stream or download across multiple devices.
The business and team have experienced rapid growth in a short period of time and the environment is hard working and extremely fast paced. The ideal candidate would be interested in the entertainment industry, new media, and the opportunity to work in digital business transformation.
NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.
Job Description
The marketing team is a centralised team who supports all markets in which Hayu operates, responsible for driving efficient subscriber acquisition by reducing the cost per acquisition and improving subscriber retention by increasing the average lifetime value. The working environment is progressive, dynamic, fun, and fast-paced. The team are passionate about what they do but also have a clear vision of where they want to be and are now seeking an experienced Senior CRM Executive to deliver best in class multichannel CRM campaigns and journeys to drive viewership across Hayu audiences and increase subscriber retention & lifetime value (LTV).
Key responsibilities:
• Build and execute complex multi-channel CRM journeys, including emails, push notifications, in-app messages, on-platform and app-store messaging.
• Support CRM manager to ensure all BAU and automated CRM campaigns and journeys are delivered to a high standard with minimal oversight.
• Work with CRM Manager and content teams to update the weekly Campaign plan and blend strategic thinking with hands on execution to target relevant messages, to the right user, at the right time on the right channel.
• Coordinate with wider Hayu teams and CRM manager to proactively drive new testing plans and techniques to optimise all CRM activity on an ongoing basis.
• Confident in presenting interesting learnings and actionable next steps to wider team members and key stakeholders.
• Ability to bring valuable contributions to key stakeholder meetings, brainstorming sessions and strategy workshops.
• Ability to brief all data requirements and report issues/bugs across CRM campaigns and journeys to relevant internal teams and third-party agencies.
Qualifications
Basic Requirements:
• Experience in a similar CRM role, managing the execution and delivery of direct to consumer (D2C) CRM campaigns across multiple channels (email, push, in-app) essential.
• Intermediate knowledge of HTML and basic CMS systems strongly preferred.
• Experience of a multichannel marketing platform is essential (experience with Braze is preferred, but not essential).
• You will be a self-starter by nature, with a great work ethic and a keen desire to learn.
• A problem solver who is motivated and organised to deliver multiple streams of work to a high standard and to deadlines.
• You take initiative and have genuine interest to review data and are comfortable making data-driven decisions to optimise campaign performance.
• You will be comfortable participating in wider team meetings and confident presenting to key stakeholders.
• Knowledge of content subscription businesses is advantageous and preferred, but not essential.
• Comfortable working with ambiguity in a fast-paced, fluid environment where requirements will frequently evolve based on partner, strategy, and product priorities.
Expectation
• Eligible to work in the UK
• London office attendance 3 days per week
• Fluent written and spoken English

Jobcode: Reference SBJ-vee3pm-216-73-216-71-42 in your application.