Manager, Insights & Research - Sports

Job Description

Responsibilities

The Manager will be responsible for mining first and third-party data sets, reporting viewership performance, and evaluating advertiser campaigns. And this person will be asked to leverage that work to surface insights that effectively position NBCU content within the sports & media landscape. The Manager will also partner closely with the primary research team to develop proprietary insights that will further aid in generating advertising revenue for NBC Sports properties and position NBCUniversal as an industry thought leader. Additionally, this role will develop and foster relationships with internal constituencies inside and outside the Insights & Research organization (e.g., sales and marketing).

You should be interested in this role if you have a passion for sports, marketing and media, as well as an interest in how fans are consuming sports across TV, streaming and social platforms. This role is for people who have experience using research and analytics to develop actionable insights and effective storytelling on behalf of advertisers, and who thrive in highly collaborative and fast-paced environments.

Responsibilities
• Support Sports & Olympics Insights & Research team in the creation of detailed analyses, reports, presentations, and marketing/sales materials covering the properties that are broadcast across NBCUniversal
• Utilize both syndicated and custom research tools to effectively position sports and platforms across linear, digital, and social to the advertising community
• Develop property, consumer, and client/category insights to support B2B marketing opportunities
• Communicate advertisers' return on investing in media and sponsorship to internal and external constituents, using campaign results
• Analyze competitive spending & marketing patterns
• Respond to requests from across the Ad Sales & Partnerships organization, as necessary
• Collaborate with stakeholders both inside and outside Ad Sales & Partnerships in support of key NBCUniversal and NBC Sports priorities
• Partner with other NBCU Insights & Research teams to deliver on organizational needs

Qualifications
• 3+ years of research experience at a media company, agency or vendor
• Bachelor's degree or equivalent experience
• Ability to distill data from a variety of sources into articulate, clear and actionable data-driven narratives, insights and recommendations
• Expertise in both Microsoft Excel and PowerPoint
• Strong quantitative skills, including analytical abilities and media math proficiency
• Adept in cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
• Proficient in consumer data platforms (e.g. YouGov, Simmons, MRI, etc.)

Desired Characteristics
• Strategic thinker with a deep interest in sports, media, analytics and/or marketing
• Primary research experience is a plus
• Attention to detail
• Willingness to learn
• Hunger to uncover insights in addition to reporting data
• Team player with the ability to deliver on different assignments/projects in a timely manner
• Demonstrates ability to establish and maintain relationships with team and internal/external partners
• Comfortable communicating both verbally and in writing to all levels within the organization

Eligibility Requirements
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Salary Range: $80,000 - 100,000, bonus eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-g6eevq-3-145-206-169-42 in your application.