DTC Marketing Coordinator

Job Description

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.
NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology.
At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with dozens of sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips, and more.
At NBC Sports Next we're fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.
NBC Sports Next includes two groups. This role is part of our Golf and Entertainment group.
Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative solutions like cloud-based golf course management and SmartPlay contactless technology and services that create optimum golfing experiences.
Come join us as we work together as one team to innovate and deliver what's Next.
Job Description
We are seeking a highly organized and analytical Marketing Coordinator to support strategic marketing initiatives, campaign performance, and membership growth efforts. This role will work cross-functionally with web, analytics, and promotional teams to execute strategies that enhance member acquisition, engagement, and retention.
In this role, you will be a part of the larger NBC Sports Next and Fandango Direct-to-Consumer team.

Key Responsibilities:
Performance Reporting & Analysis
• Monitor and analyze membership performance metrics across acquisition, engagement, and retention.
• Conduct reporting in Google Analytics to report out on traffic and performance.
• Provide ongoing analysis of campaigns, promotions, and membership trends to improve marketing effectiveness.
• Track and report on promo code redemptions and program analytics.
Web Publishing & CMS Management
• Manage updates and content in the CMS across key pages.
• Ensure accuracy in web publishing and perform cross-platform QA testing.
• Coordinate with partners to maintain consistency in affiliate and partner pages.
Promotions & Offers
• Assist with the execution of marketing campaigns across acquisition, engagement, and retention initiatives.
• Handle SKU and promo code management (creation, tracking, reporting).
• QA assets, links, and offers to ensure campaigns launch accurately.
• Implement and test sweepstakes and promotional mechanics using tools like JustUno.
Research & Surveys
• Identify research gaps and manage member and non-member survey implementation.
• Analyze and present findings with actionable insights.
Team & Administrative Support
• Assist with internal meetings: scheduling, file organization, and communication support.
• Provide backup support to other team members as needed.
Qualifications
Basic Requirements:
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in a marketing, operations, or analytics support role.
• Strong attention to detail and organizational skills.
• Comfort working with data sets; experience with Excel/Google Sheets required.
• Basic understanding of marketing funnels and customer lifecycle stages.

Desired Characteristics:
• Experience with marketing tools (e.g., Google Analytics, CMS tools, Looker, or similar platforms); familiarity with JustUno and SheerID is a plus.
• Familiarity with promo or offer systems (e.g., Shopify, Salesforce, proprietary tools).
• Experience in a fast-paced, cross-functional environment.
• Interest in marketing analytics, experimentation, or lifecycle marketing.
Additional Job Requirements:
• Hybrid: This position has been designated as hybrid, generally contributing from the Orlando office, a minimum of three days per week.
• Must be willing to work in the Orlando, FL office

Jobcode: Reference SBJ-pkkw5x-216-73-216-71-42 in your application.