Sr. Analyst, Social Analytics - Entertainment

Job Description

MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. MTV is the world's premier youth entertainment brand, the cultural home of the millennial generation and a pioneer in creating innovative programming for young people. MTV reflects pop culture with award-winning content built around compelling storytelling, music discovery and activism across TV, the internet and other platforms. A unit of ViacomCBS Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.
Overview

MTVE group is seeking a data-driven Sr. Analyst that will be responsible for analyzing MTVE social accounts across platforms such as Facebook, YouTube, Twitter, Instagram, TikTok etc. The focus is to provide insights and recommendations that will contribute to the goals and success of the brand. The ideal candidate is a Research professional with at least 2 years of experience and passion for Social Media and pop culture. Seeking someone who is naturally inquisitive, resourceful, and eager to learn.

Specific Responsibilities
• Gather data and conduct detailed analyses on social performance using proprietary and third-party analytics tools (e.g. DOMO, Facebook Insights, YouTube Analytics, Talkwalker, Talkwalker SCR, Twitter Analytics, Listen First, etc.)
• Communicate insights and recommendations both verbally and in the form of reports/presentations to internal teams and senior management
• Support recurring reporting and monitor benchmarks based on the collaborator's objectives/requirements
• Stay on top of changing social media and digital media industry trends
• Support key collaborators with ad hoc analyses as needed

Basic Qualifications
• Bachelor's degree or higher
• Minimum of 2 years of related research experience with demonstrated success
• Experienced MS Office skills, including intermediate Excel (e.g. Pivot Tables, Vlookup, and IF Function, chart building)
• Experience in supporting the creation of audience-tailored presentations that tell a story convincingly
• Stellar communication and interpersonal skills, and the ability to work collaboratively

Additional Qualifications
• Experience working with social media monitoring tools, data visualization tools, and social listening tools is preferred but not necessary (ex: Tableau, Domo, Sprinklr, etc.)
• Keen interest in effective data visualization and communication
• Demonstrated ability to work and succeed in a fast-paced environment
• Hypothesis driven problem solving skills
• Agility and flexibility to adjust to changing priorities
• Meticulous with strong organization skills and attention to detail

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ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-d24obm-13-59-122-162-42 in your application.