Tour Marketing Manager

Job Description

We encourage applications based in either our Melbourne or Sydney offices.

The Opportunity:

Live Nation is the world's largest producer of live entertainment and we are growing every day. In the past year we have created experiences for 93 million fans across 35,000 concerts and over 100 festivals. On average every 16 minutes there is a Live Nation event somewhere in the world.

We're looking for an experienced Marketing Manager who will be based in Melbourne or Sydney to join our team to focus on informing fans of our great live events across Australia & New Zealand. Across everything we do we aim to engage fans in new and niche locations – and with this, a very specialised, thoughtful and creative approach to marketing is a must. We live by the mantra: by fans for the fans – we're all live entertainment lovers who strive to deliver the best for our clients.

The Marketing Manager will be responsible for meeting the objectives of these events by working with promoters and the rest of the touring team to develop and manage robust marketing plans based on the required needs. You will be highly organised, a great relationship manager, a team player, adaptable, have a confident manner and work well under stress. Strong digital and content experience will help you to introduce new and innovative marketing methods to the team.

This role requires a high level of confidentiality due to the calibre of artists and commercial sensitivity surrounding their engagement with the company.

Responsibilities/ what they'll be doing:
• Campaign Planning – Coming up with inventive ideas for show announcements
• Campaign Management – Plan a Marketing Campaign from Start to Finish, including understanding Audience Profiles & how they consume media
• Budget Management –
• Manage show budgets and report on ROI
• Manage large marketing budgets across multiple events and suppliers and ensure and demonstrate best value
• Digital – Understand, formulate and analyse digital marketing campaigns across multiple channels and provide strategic advice to the business
• Content – Create engaging and compelling content and copy that connects artists to fans across all marketing activity
• Segmentation –Understanding & Implementing segmentation strategies to serve the best Artist to the right Fan
• Trend Setting
• R&D the newest ways to communicate with Fans
• Keep up to date with all areas of entertainment and music promotion;
• Reporting –
• Manage, quantify and offer guidance via effective reporting for all on going campaigns
• Strategic - Develop marketing plans for each project and communicate these to the rest of the team.
• Management - To manage key stakeholders within the business to achieve both your goals
• Carry out other duties as reasonably requested by the Senior Marketing Manager

Who & What are we looking for:
• Previous Marketing Experience between 3 – 5 years
• Experience in managing multiple projects under rigorous deadlines
• Demonstrate Passion for Fans and understanding what makes them tick
• Detail Oriented
• Confident with Data
• Exceptional Communication Skills – Written & Verbal
• Applicants must be able to submit a portfolio of work experience and projects that they have been directly involved in;
• Experience of producing detailed marketing plans;
• Experience of negotiating on large marketing budgets;
• Experience of outdoor and television marketing mediums;
• Strong industry relationships;
• Ability to work under pressure and to extreme deadlines;
• Strong desire to keep up professional development;
• A commercial led ethos and understanding;
• A keen interest and understanding of the Australian entertainment landscape.
• Excellent organisational, planning and operational management skills;
• Excellent people skills;
• Self-motivated and proactive;
• Ability to innovate and be creative;
• Excellent time management and prioritisation skills;
• Ability to communicate effectively and confidently with diverse groups of
• people of varying ages, abilities and experience, both internally and externally.
• Must be able to work additional hours, some of which may be at the weekend or at short notice;

#LNAPAC #LI-KH3

Jobcode: Reference SBJ-r0xex8-18-222-35-77-42 in your application.