Tour Marketing Coordinator

Job Description

About us:

Live Nation is the world's largest producer of live entertainment, annually producing over 40,000 shows and 100+ festivals and selling 500 million tickets per year, made possible by our 44,000 employees worldwide. We are looking for a passionate and motivated Marketing Manager, an integral member of the Live Nation Marketing team based in Australia, in either our Sydney or Melbourne office. Reporting into the Tour Marketing Director, the Tour Marketing Manager will play an integral role within the Marketing team to drive awareness and ticket sales of our Australian and New Zealand touring business.

The role:

This is a 6-month fixed-term parental leave contract.

We welcome applicants for either our Sydney or Melbourne offices.

At Live Nation, the role of the marketing team is to be the fan experts, to focus on informing fans of our great live events with both global and local artists. Across everything we do we aim to engage fans in new and niche locations – and with a data led, creative approach. We live by the mantra: by fans for the fans – we're all live entertainment lovers who strive to deliver the best for our clients, brand partners and for the fans.

Working across all facets of marketing within the business, the Marketing Coordinator will ultimately play a key role in developing integrated marketing campaigns, working with internal (promoters, touring and ticketing teams, digital team, partnerships team etc.) and external stakeholders (media agency, media outlets, industry, publicists, comedy festival representatives), with the overall aim of executing best in class marketing campaigns and fan experiences for Live Nation tours, artists and brands to drive ticket sales for the business and brand awareness for Live Nation. In this particular role, you will work as part of the broader Live Nation Tour Marketing team to support delivery of Live Nation tour campaigns across Australia and New Zealand.

You will be highly organised, a great relationship manager, a team player, adaptable, have a confident manner and work well under pressure. A level of understanding of the entertainment industry as well as digital and traditional marketing channels will be beneficial, to help you support the team in introducing innovative marketing methods. You will have proven experience delivering results both within and outside of an organisation.

Behavioural Skills/Competencies

Marketing Expert

We work in a dynamic environment with a high degree of ambiguity. A successful candidate must be able to quickly identify problems, develop meaningful solutions, and drive work forward with the support of other teams. You live and breathe marketing, always on top of new and exciting developments to drive our marketing to new heights.

Builder, not a Caretaker

We are creating new capabilities for Live Nation and may not have all of the systems, tools and people in place. Be comfortable with that level of ambiguity and thrive on the challenge of driving your marketing strategy forward while building underlying capabilities.

Creative Thinker

The role is not just about managing within predefined bounds; it's also about thinking outside of the box and introducing novel solutions. We value innovation and want someone who is constantly thinking about ''what's next'' and challenging the status quo.

Fan-Obsessed

Place the fan at the centre of our plans and programs, even though we have many constituents to serve. You will become one of several experts on the fan at Live Nation and understand the implications for creative, marketing, and other functions.

Sprinter and Marathon Runner

We are lean and move fast with a start-up mentality. However, we aim to build long-term, sustainable approaches to limit rework and obsolescence and to give our partners the confidence we can stick to long-terms strategies and roadmaps.

Cross-functional team player

We value transparency and helping one another. Communication and collaboration across the entire organisation and developing an engaged team will lead to greater individual success.

Key Responsibilities

Campaign Support, Planning & Management for Live Nation Tour Marketing
• Have a base-level understanding of the marketing landscape and ideally, the entertainment marketing landscape.
• Support development of marketing campaigns, leveraging Live Nation's network of marketing channels, local relationships, integrate sponsor/partnership opportunities, media partnerships and media buying agencies.
• Support senior team members in the development of marketing creative including creating content with external designers for distribution across paid, Live Nation and comedian channels.
• Support the process of best-in-class marketing output for tours including fan/artist insight presentations (with digital/data team), marketing strategy document and post campaign analysis documents.
• Liaise with external stakeholders contracted for tours, or where required, handle all publicity tasks for tours to ensure varied and wide media coverage.

Media Planning
• Have a good level understanding of the Australian and New Zealand media landscape with the ability to develop relationships with key media outlets.
• Brief our media and creative agencies to develop a robust media plan that delivers on our KPI's and ticket sales for the tour, constantly optimising for best-in-class output and delivery.
• Support integration of the paid media strategy with our owned and earned strategy for a fully integrated plan that gains maximum reach and engagement.

Marketing Performance & Insights
• Monitor, analyse, evaluate, and report on campaign marketing performance, customer behaviour, market trends and competitor activity to identify market opportunities, generate creative ideas, and keep the business and our clients informed.
• Serve as a champion for the fan/consumer, working with our digital and data team to advocate for initiatives that grow our understanding of the fans and ensure fan insights are properly leveraged across marketing and other functions.
• Be the fan expert for each and every tour, ensuring full understanding of who the ticket buyer is and ensure each campaign delivers to that demographic.

Budget Management
• Manage small to medium marketing budgets across multiple events and suppliers.
• Optimise budgets as required for maximum marketing return.
• Develop strategic partners and leverage ticketing and venue agents to deliver marketing value in addition to marketing budget.

What do we offer?
• Ticket perks to our events
• Flexible working environment
• Health & wellbeing activities and programs, including free counselling
• Investment in your personal career development and training
• To be part of an innovative and exciting business!

Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!

Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#LNAPAC #LI-KH3

Jobcode: Reference SBJ-rv6007-18-117-154-220-42 in your application.