Senior Manager, Marketing

Job Description

JOB DESCRIPTION – Senior Manager, Marketing

Location: Toronto, ON

Division: Festivals & GA (Front Gate Tickets & Universe)

Line Manager: Senior Director, Marketing - Festivals & GA

Contract Terms: Permanent, Full-time (37.5 hours per week)

THE TEAM

We're fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one amazing experience at a time.

Ticketmaster's Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services. We support clients of Universe and Front Gate Tickets, portfolio companies within Ticketmaster, in their efforts to attract fans to some of the biggest festivals and attractions in North America.

THE JOB

The Sr. Marketing Manager is responsible for providing exceptional marketing and media account management support for Ticketmaster's key clients across the Festivals & Attractions verticals. Additional responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on complex paid media plans, coordinating the execution of marketing campaigns and supporting revenue growth targets.

The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful incumbent will marry knowledge of the client's business objectives with a deep understanding of Ticketmaster's products and services while also ensuring flawless execution of the client's campaigns.

Key requirements include: a proven track record of success in an account management role serving top tier clients, the ability to manage many complex projects across multiple clients simultaneously, and a deep understanding of digital marketing channels and strategies including programmatic display, paid social and search.

WHAT YOU WILL BE DOING
• Quarterback flawless execution of complex digital marketing campaigns, providing strategic optimization insights, and consultation for clients
• Expertly present and position our marketing valuation to prospects in effort to secure new business and achieve overall company revenue goals
• Ensure retention of performance media spend within your client portfolio
• Manage departmental growth initiatives to optimize team efficiencies and our suite of marketing offerings
• Own and spearhead a portion of team OKR's to support growth targets
• Build fan segments using CRM tools and deploy targeted email marketing campaigns for client portfolio
• Maintain marketing assets on B2C sites using content management tools
• Serve as a primary resource for fielding Google Analytics and marketing tag inquiries
• Serve as the internal ''expert'' on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions we can offer
• Maintain campaign costs and oversee invoicing for applicable clients
• Understand and leverage knowledge of ticketing data & ticketing software infrastructure
• Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks
• Establish and maintain strong relationships with internal teams and peers
• Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications
• Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels
• Stand out as a leader among peers
• Stay current on live entertainment and marketing industry knowledge
• Ownership of various team growth projects as assigned by Sr. Director of Marketing
Our job descriptions evolve with our business need and priorities. In addition to the description above, your role may include additional projects and team support as needed.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• BA/BS in Marketing or closely related field preferred
• 10+ years' experience with client account management within a digital marketing agency or industry
• Exceptional ability to lead client marketing calls that effectively delivers our business impact, value, and suite of offerings
• Proven understanding of digital media platforms and businesses, with expertise in paid social, search, and programmatic display
• Ability to effectively interact with clients and colleagues across the executive, mid-manager, and individual contributor operations roles in a professional, service-oriented, and inclusive manner
• Experience with targeted email campaigns and audience segmenting within ESP & CRM tools
• Experience in complex media planning and buying required
• In-depth understanding of marketing tags and tracking
• Strong quantitative skills, including analytical abilities
• Exceptional organizational skills and ability to manage multiple strategic projects, tasks, and key client accounts
• Proactive and creative problem-solver
• Strong written and verbal communication and comprehension skills, and the ability to adjust styles to different audiences
• Ability to work effectively under pressure and tight deadlines
• Ability to occasionally work flexible hours, including evenings and weekends
• Demonstrate an understanding and passion for the entertainment industry
• Passionate about emerging technology and advertising solutions
• Very strong competence in Microsoft Office products- particularly Excel and PowerPoint
• Experience within Google Analytics and Google Tag Manager
• Basic knowledge of HTML preferred

YOU (BEHAVIOURAL SKILLS)
• Business Acumen – You understand and can apply business concepts and best practices, showcasing an ability to use both internal and external networks to understand the market and industry. Ability to maintain a balanced perspective and see all sides of a situation, managing problems in a timely and effective manner.
• Problem Solving and Innovation – You can efficiently and effectively gather and analyze data, different perspectives, and insights to creatively produce win-win solutions; while remaining open to alternative approaches and being proactive in generating new ideas and concepts.
• Organizational Skills – You are able to manage competing priorities across several locations/regions. Using your expertise of the project and tasks at hand to ensure timelines are on track and having an influential impact on the projects' direction/success.
• Winning Teamwork – You are able to collaborate with others, at all business levels, in a respectful and transparent manner, openly sharing information amongst the according teams/stakeholders to ensure goals and objectives are met. Taking the time to empathize and understand others, and managing expectations.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people

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Jobcode: Reference SBJ-d8n726-18-226-181-36-42 in your application.