Associate Counsel, Legal Promotions & Marketing

Job Description

THE ROLE
The Associate Counsel, Promotions & Sponsorships, reporting into the Corporate Legal Department, plays a key role in supporting the legal needs of Live Nation's promotional and sponsorship initiatives. This junior to mid-level attorney position serves as a strategic legal partner to internal stakeholders including Marketing, Sponsorship, and Creative Services, providing guidance on the development and execution of compliant promotional campaigns, sponsorship agreements, and advertising materials. The role requires a strong understanding of applicable laws and regulations governing promotions, sweepstakes, contests, and sponsorships, as well as the ability to draft and negotiate related legal documents.
WHAT THIS ROLE WILL DO
• Prepare and negotiate sponsorship agreements and amendments to ensure alignment with promotional commitments.
• Develop and assess sweepstakes and contest rules, including the review of associated promotional materials for legal compliance.
• Create and evaluate prize provider agreements to ensure clarity and enforceability.
• Conduct due diligence to identify and resolve potential sponsor conflicts.
• Provide strategic legal counsel on promotional initiatives, ensuring adherence to relevant laws and regulations.
• Collaborate cross-functionally with internal teams to support compliant and effective promotional campaigns.
WHAT THIS PERSON WILL BRING
• J.D. from an accredited law school and active membership in at least one US state bar
• 3–5 years of relevant legal experience, preferably in-house or at a law firm with a focus on marketing, promotions, or sponsorships
• Strong understanding of laws and regulations governing promotions, including sweepstakes, contests, and advertising
• Preferred experience working with entertainment, media, or consumer brands
• Familiarity with intellectual property and privacy issues related to promotions
• Excellent drafting and negotiation skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative mindset and strong communication skills
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

eLosAngeles,CA
dLosAngeles, CA
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The expected compensation for this position is:
$112,000.00 USD - $140,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-36v05n-216-73-216-105-42 in your application.