Digital News Content Coordinator

Job Description

Digital News Content Coordinator

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Job Summary/Description:
KGNS+ is seeking an innovative Digital Content Coordinator to oversee our growing digital efforts, leading the production and publication of content across all KGNS+ platforms.
The ideal candidate will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience via digital platforms. The ideal candidate will have exceptional writing skills and strong communication abilities and thrive in a fast-paced, deadline-driven newsroom.
Duties/Responsibilities include, but are not limited to:
* Must be able to write and publish news, weather, and sports coverage on all station digital platforms.
* Strong skills in gathering user-generated content and the creation of enterprise material, including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
* Develop strategies for live and on-demand digital content to expand CTV and streaming efforts
* track engagement, optimize video and story placement, and increase overall digital consumption.
* Drive CTV adoption and engagement with news content by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
* Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to company-owned platforms.
* Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
* HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS.
* Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools.
*Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.
* Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.
Qualifications/Requirements:
* Experience developing, creating, and executing content for broadcast, digital, and social is required
* Knowledge of SEO best practices and social media strategies.
* Previous experience with long-form storytelling and investigations
* BS/BA in Journalism/Communications or equivalent background
* Ability to identify, evaluate, and integrate emerging AI technologies
* Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.
* Must hold a valid driver's license and be insurable
* Initiative and attention to detail are required
* Be able to write clearly and accurately; great grammar!
* Must be able to work well under sometimes intense pressure and tight deadlines
* Ability to maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and viewers
* Ability to keep up with national and local news/weather is required
* The ability to enterprise local hard-news stories is required
* Computer knowledge, including newsroom software, Microsoft applications, and Internet use
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KGNS-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-233p27-216-73-216-71-42 in your application.