Digital News Influencer

Job Description

Digital News Influencer

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KCRG:
KCRG-TV9 is the most-watched and most-trusted news outlet covering Eastern Iowa, based in Cedar Rapids, Iowa's second-largest city. We produce 7+ hours of news broadcasts each day, support robust social media and digital platforms, and produce dozens of live sports and community events a year with our live production unit.
Job Summary/Description:
KCRG-TV9, the most trusted news source in Eastern Iowa, is seeking a Digital News Influencer to help innovate and expand the newsroom's digital reach.
The position will help create and reshape news content to best fit various digital platforms, including social media, video and graphics, written articles for websites and apps, podcasts, and more. This person should be comfortable appearing on camera to present content for live streams or social media reels. This ideal candidate should be very well-versed in creating and sharing content on multiple social and digital platforms and have an understanding or background in ethical journalism practices.
Duties/Responsibilities will include (but not be limited to) the following:
* Reformats news content to optimize reach and engagement on digital platforms
* Positions KCRG content to compete for attention and impact on social media
* Presents content on-camera for delivery in live streams, podcasts, or social media videos
* Writes AP-style news stories daily for digital platforms
* Sends breaking news and trending push alerts
* Ensures factual, grammatical, and legal accuracy online and upholds the station's established journalistic standards to avoid editorial bias
* Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on digital platforms
* Regularly reviews metrics and adjusts strategies accordingly
* Communicates effectively with producers to incorporate digital elements into newscasts
* Creates memes, videos, and graphics for social engagement
* Utilizes analytics to track trends in making daily decisions
* Engage with the audience on social media and digital channels
* Monitors social media for current trends and potential news story ideas
* Plans and builds special site sections and features that highlight coverage, link platforms, and encourage user engagement
Qualifications/Requirements:
* Strong verbal/written communication skills and knowledge of AP Style
* Ability to edit video in digital formats
* Ability to use Photoshop software to create and edit graphics
* Ability to work well under pressure and well with a diverse group of people
* Strong understanding of journalistic principles
* Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
* College degree in journalism, marketing, or related field preferred
* Proven record of digital and social media success
* Previous experience in a professional newsroom preferred
* Willingness to work flexible shifts and be on call required
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KCRG-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-k2o560-18-97-14-81-42 in your application.