Full Time Job

Associate Director, Social Media

IMG Models

New York, NY 09-28-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
• Collaborates with internal teams (e.g. Marketing, Sales, Designer Relations, Production, programming) to ensure editorial strategy encapsulate and support all areas of the IMG Fashion business
• Assists with the production of creative content, including photography, videograph,y Instagram Lives, and TikTok content
• Develops sponsored editorial content proposals for sales and marketing pitch decks that integrate partners into NYFW and MADE digital channels in an authentic way
• Art directs shoots when necessary to bring concepts to fruition with on-brand, impactful output
• Manages content and paid social budgets ensuring all executions remain profitable
• Crafts platform-endemic content strategise to distill campaign messaging uniquely to each social platform (Instagram, Facebook, Twitter, YouTube, NYFW.com, TikTok, MA.DE and email)
• Oversees Coordinator, Social Media, to ensure IMG's social media channels remain topical, timely and current
• Collaborates with IMG's sister properties- including The Wall Group, IMG Models, Frieze, art + commerce, IMG Lens, Endeavor Streaming,+ PRODn- to weave in content and talent from the larger portfolio where appropriate
• Fosters a collaborative work environment and building meaningful relationships

• Minimum of 6 years of experience in content creation and social media
• Excellent verbal and written communication skills.
• Experience in high-stress environments, able to make decisions under pressure and course-correct when necessary
• Ability to work cross-functionally with the authority, and to engage effectively at all levels
• Must be amenable to flexible schedule based on seasonal, event and activation needs and able to work independently with minimal supervision
• A proven track record of developing and evolving brands' social media communications to serve business needs.
• Experience on set during photo and video shoots
• Strong knowledge of social media KPIs and social measurement tools, as well as paid media strategies
• Expertise utilizing Photoshop, and InDesign
• Live event experience a plus

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-r11m4v-3-229-142-91-42 in your application.

Company Profile
IMG Models

Endeavor is a global entertainment, sports and content company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency William Morris Endeavor (WME); sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution and sales; event management; and a number of direct-to-consumer offerings.