Senior Team Lead, Marketing Technology

Job Description

Senior Team Lead, Marketing Technology (Hulu)

SUMMARY

As a Senior Team Lead in Hulu's Marketing organization, you will lead the charge in developing solutions that allow for automated and personalized marketing messages that reach the customer at the right time on the right channel - and measuring the success of these efforts. You will work closely with stakeholders from cross-functional teams – product, operations, marketing, product marketing, legal - to arrive at comprehensive solutions. Success in this role requires a combination of vision, implementation, and support against a backdrop of effective communication to educate and synthesize the needs of stakeholders.

The ideal candidate is someone who thrives on solving multifaceted problems and has several years of hands-on experience in delivering innovative Martech solutions and marketing value. You should be a gritty problem solver and self-starter who can drive multi-team programs within Hulu and across external strategic partner organizations. The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs.

WHAT YOU'LL DO
• Conduct customer interviews with Marketing stakeholders to understand needs and use cases at a detailed level
• Strategize with cross-functional stakeholders to drive marketing efficacy against company-wide objectives
• Articulate a product vision for the marketing technology stack that delivers against the vision and strategy of the Marketing and Growth teams and ensures alignment with overall company goals
• Assess opportunities and develop business cases for new partners, tools, products, and features (buy v. build)
• Drive feature prioritization, process improvements, and development with an eye on key KPIs
• Manage internal Ad Ops operations, inclusive of tagging, tracking and trafficking for biddable media campaigns across Brand, Content and Acquisition.
• Collaborate with and/or support teams across The Walt Disney Company broader organiZation to share best practices and ensure Hulu tracking can be implemented as needed.
• Provide internal training, onboarding, & share functional knowledge related to day-to-day management of the marketing technology-related eco-systems
• Proactively provide customer and business context to the Engineering team
• Manage 3rd party technology vendors to ensure SLAs are being met and feature roadmaps align to business needs
• Stay current on MarTech, AdTech, legal regulations, and general technology trends; translate them into POVs (thought leadership), share with product and business teams, devise ways to assimilate trends internally

WHAT TO BRING
• 8+ years of experience MarTech/AdTech experience building enterprise software and evangelizing solutions (preferably in media)
• Domain expertise and hands-on experience with MarTech, AdTech, CRM, CDP/DMP, and Analytics tools
• Enterprise-level data orchestration experience
• Familiarity with COPPA, CCPA, VPPA, etc.
• Demonstrated experience in Build versus Buy decision making
• Familiarity with major media buying platforms across verticals and their respective APIs (Social, Search, Programmatic, Affiliate, Native, etc.)
• Practical knowledge of Experimentation, A/B Testing, and Lift Measurement
• Data-driven and an entrepreneurial problem-solver comfortable with ambiguity
• Experience in working with marketers, marketing operations, data scientists, and data analysts
• Results-oriented leadership with humility, empathy, responsiveness, collaboration, and consensus-building
• Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
• Minimum of a bachelor's degree

Jobcode: Reference SBJ-rojbn6-18-117-182-179-42 in your application.