Full Time Job

SEO Manager

Hearst

New York, NY 08-15-2022
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Your Impact:

Hearst Magazines is looking for a data-driven, content-loving strategist to help guide our health brands' SEO efforts and editorial strategy. As a member of the Editorial Insights and SEO Strategy team, this role works closely with editors, writers, and audience strategists to create SEO-first publishing plans that cover a range of subjects - from today's cultural and health news moments to deeply reported features, personal care advice, product reviews, how-tos, and more.

This role directly guides the publishing strategy of Men's Health, Women's Health, and Prevention. This is a chance to work with some of the most well-known health and lifestyle media brands, partner with a best-in-class data and product organization, and support a group of hardworking, audience-first creatives, who produce content (written and video!) that reaches hundreds of millions of people every month.

What You'll Do:
• Own and execute the day-to-day SEO strategy for three major health and lifestyle brands (Men's Health, Women's Health, and Prevention)
• Regularly dig into the data and conduct competitive analysis to find content gaps, ID where we are losing ground, and propose new experiments
• Support training editors and writers on all things SEO, including editorial and technical best practices
• Stay on top of health and pop culture news as well as shopping and other reader interest trends to develop personalized strategies that cater to unique teams/brands and different times of year
• Perform regular audits of meta information, URL, internal linking, and other SEO best practices
• Use Google Analytics, SEM Rush, and other SEO tools to ID trends, track performance, share wins, perform case studies, and find ways to iterate on successes
• Partner with Hearst Magazine's product org to help guide the technical roadmap and ID ongoing, search-friendly enhancements
• Stay on top of the industry news and algorithm changes
• Provide ongoing insights and/or strategy debriefs to executive management and other teams internally, including tech, biz dev, sales, and others

Who You Are:
• A minimum of 3 years of hands-on SEO experience
• A deep passion for data and looking for insights in numbers; experience with Google Analytics or Adobe Analytics required
• Detail-oriented, self-motivated, and the ability to thrive in fast-paced publishing environment
• Experience with all the essential SEO digital publishing and tracking tools, including Google Webmaster, SEM Rush (or other similar research tools), search visibility trackers, Microsoft Excel, and digital content management systems
• A keen interest in the evolution of the search landscape and best practices, and how to implement the latest ethical techniques.
• A lover of good storytelling
• Experience with health, wellness, or fitness content is ideal
• Candidates must include their resume in .pdf or .doc format to be considered.

#LI-HR1

Qualifications:

Jobcode: Reference SBJ-r0z4e8-3-238-199-4-42 in your application.

Company Profile
Hearst

Hearst Magazines isone of the largest publishers in the world, with more than25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.