Campaign Marketing Coordinator

Job Description

The Walt Disney Company launched ESPN+, the first-ever multi-sport, direct-to-consumer subscription streaming service, in 2018. ESPN+ is your home for live sports, the complete 30 for 30 library, and exclusive originals from the top names in sports.

Engagement Editorial Marketing is a cross-functional team focused on driving engagement and retention for Disney+, ESPN+ and Star+. The team is creative, results driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the subscriber lifecycle. Ideal candidates for this position are hungry for knowledge, have a strong curiosity, and operate with integrity. This position will have the opportunity to learn how to build Engagement Editorial campaigns end to end.

Responsibilities:
• Provide support to the ESPN+ Engagement Editorial Marketing team.
• Assist in building mobile (in-app & push) campaigns for ESPN+ sports and PPV.
• Provide assistance with the end-to-end campaign process.
• Work in synergy with Marketing Ops, Product, Sports Marketing, Fan Engagement, and Creative teams.
• Seek out creative assets for campaigns.
• Coordinate asset deliveries for mobile execution.
• Assist in creating, monitoring, tracking, and managing ticketing.
• Assist in facilitating feedback for campaigns.
• Work closely with other associates and coordinators on the team.

Qualifications:
• Relevant marketing experience, developing multi-channel content strategies preferred.
• Entertainment experience is a plus.
• Exceptional organizational skills and attention to detail.
• Demonstrated success collaborating across a large organization and partnering with people who are experts in their fields.
• Experience working with Customer Relationship Management (CRM). Familiarity with Braze is a plus.
• Track record of creating content marketing and customer campaigns that drive feature adoption and product usage.
• Strong project management and timeline management skills.
• Strong analytical skill.
• Ownership mindset and ability to work independently.
• Results-driven and self-starter.
• Strong communicator, both written and verbal.
• Flexibility & ability to work in a fast-paced and dynamic environment.
• Knowledge of the sports industry.
• Familiarity with ESPN+ Programming and the sports media landscape (UFC, LaLiga, PGA Tour, NHL, college sports, etc.)

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category: 'Marketing-and-Digital-Media',

location: 'New York, New York, United States',

req: '7122640120220515',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-req248-18-191-135-224-42 in your application.