Global Brand Manager - Kiya & The Kimoja Heroes

Job Description

eOne's Family Brands division is an exciting, fast-growing team within the global Hasbro family that specialises in the development, production, distribution, marketing, and brand management of award-winning kids entertainment. Our content inspires and connects with families around the world. Key properties include long running global preschool phenomenon Peppa Pig, superhero preschool hit PJ Masks, newly launched animated kids' series Ninja Express, fashion brands My Little Pony and Jem; as well as action-adventure brands Transformers and Power Rangers.

Role Summary:

A new kind of hero sashays her way onto the scene. Meet Kiya, a 7-year-old African girl, whose passions in life are dancing and martial arts. When Kiya and her two best friends put their magical crystal headbands on, they become superheroes, ready to defend their community against villains! Kiya's world features a diverse cast of characters inspired by the varied landscape, natural beauty and culture of Southern Africa.

This is a rare and exciting opportunity to be part of the next big preschool IP to come from the eOne/Hasbro stable, Kiya & the Kimoja Heroes. Currently in production on Season 1 and poised to launch on air and at retail from 2023. Kiya is critical to Hasbro's goal of becoming #1 in preschool toys globally by 2025.

In this role, you will manage annual global franchise development, planning and activation to deliver against the global strategy and vision for this exciting new preschool property. An instrumental and high-profile activation role, you will manage and influence cross-functional internal and external teams across the eOne Hasbro to plan, support and execute cohesive and impactful franchise initiatives to launch and grow the brand across key categories and regions globally. This role reports to the Director of Global Franchise Strategy & Management and supports the Director and VP to activate against the global franchise vision and corresponding action plan that they set.

Key responsibilities:
• Execute annual franchise plans and activations based on key franchise strategies, consumer insights and content strategies; focus on both near- and mid-term activations to ensure successful ongoing engagement and growth for Kiya
• In-depth content expertise: integrated into series production, managing schedules, trackers, and processes to ensure storytelling fully delivers franchise, toy, and commercial requirements
• Manage delivery and activation of franchise content streams including Music and Audio, and partner with Digital teams to drive delivery of YouTube Originals and Apps/Gaming content
• Ensure brand identity, tone of voice and global brand positioning is adhered to across all audience segments and brand assets
• Oversee and manage creation of all brand assets with a keen lens on regional needs and consumer / category insights
• Pitch and partner with internal and external partners around the world, both commercially and creatively, to align on and activate the global franchise strategy. Own relationships and communication with internal teams and partners (including Toys & Games, Content Sales, Digital Gaming, YouTube & Social Media, Consumer Products, Location Based Entertainment, Promotions, Entertainment Brand Marketing, Legal and Finance) to support, inform and influence those teams, and to identify new ways to grow the franchise in their categories/regions. Be responsible for regularly sharing and championing franchise and content plans at key moments
• Oversee industry and consumer research initiatives in partnership with other brand teams and the global insights team to ensure the latest data and insights are in hand and helping to drive strategy and planning against Kiya
• Always be commercially aware of global brand health and performance for your brand and relevant competitors and apply these insights across activations
• Mentor junior team members and continually support their development

Key Competencies:
• Educated to degree level or equivalent
• Previous franchise management experience for a successful, content-led global consumer franchise, ideally within the preschool space
• Excellent project managing skills, highly proactive, able to juggle priorities / meet tight deadlines
• Thorough understanding of global market trends and awareness of the nuances of each territory
• Excellent rapport builder able to develop strong stakeholder relationships upwards &downwards
• First-rate presentation skills
• Highly resourceful, tenacious and able to work autonomously
• Experience of managing or mentoring junior team members
• Ability to stay 'cool' when the pressure is on
• Results driven while maintaining a high level of creativity
• Excellent use of Word, Excel, PowerPoint & Outlook.

What you'll be a part of:
• Taking care: competitive health and dental coverage
• Investing in your future: local defined contribution pension plans
• Break time: free snacks and reduced hours in summer
• Be inspired: regular film screenings, concerts, and opportunity to get involved in industry events
• The office: modern facilities and in-house screening rooms
• Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
• Grow: develop your career and shape your future

Jobcode: Reference SBJ-g43mbv-18-188-152-162-42 in your application.