Associate, Paid Media

Job Description

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to the world's most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

The Consumer Marketing group is seeking a data-driven performance marketer to join the team as Associate, Paid Media. The successful candidate will assist in the development and lead the implementation of paid media plans for a large portfolio of live events across the globe. This role will be integral to helping the larger team drive meaningful revenue impact across the portfolio of live events.

Key Responsibilities & Accountabilities:
• Lead campaign implementation: own execution of all digital marketing plans in ad platforms, often setting up multiple campaigns at one time
• Maintain numerous schedules of creative refresh cadences, budget optimizations, and flow of media activity throughout campaign flight dates
• Assist with the development of digital media plans and campaign recommendations
• Gather and analyse campaign data to provide strategic, consumer-insight driven recommendations to improve campaign performance
• Oversee campaign budgets, track budget pacing, lead the billing process & resolve any billing discrepancies that may arise
• Pull campaign data & analyse reports (weekly, quarterly, end of campaign) using ad platforms and Microsoft Excel
• Develop strong working relationship with event teams when applicable to create a seamless communication process that ensures event team goals & needs are being met
• Provide timely and accurate delivery of work within a wide range of timelines
• Develop solutions and streamline processes to overcome role challenges

Knowledge & Experience
• Basic understanding of paid media planning, implementation, and reporting
• Basic understanding of media fundamentals, including media math (CPM, CPC, etc.), target audience development, and creative best practices
• Preferred experience with Facebook Business Manager, Google Ads, and TikTok Ad Manager; bonus experience with Twitter, LinkedIn but not required
• Experience working in a team and collaborating with others
• Basic presentation and report writing/building skills

Skills and Abilities
• Ability to handle multiple assignments at one time and meet tight deadlines
• Detail-oriented with clear and proven organizational skills
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Solution-oriented problem solver that can work independently when needed
• Strong quantitative skills, including analytical abilities and math proficiency
• Demonstrate strategic thinking
• Keen interest in staying plugged into industry trends through trade news, industry workshops / seminars and tracking current events
• Adept at time management and handling shifting priorities
• Quick learner that is eager to gain experience in digital media

Unusual Challenges or Circumstances
• You'll usually work normal office hours, however, you may work longer hours, including evening and weekend work, when working to a campaign deadline or in the lead up to/ during an event
• You may be required to travel to events, as necessary
• Your Career at IMG

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.

Equal Opportunities Statement

IMG is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Business Overview

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$37,500.00 hourly

Hiring Range Maximum:
$55,000.00 hourly

Jobcode: Reference SBJ-gpqxy0-18-224-59-231-42 in your application.