Paid Search Specialist

Job Description

This role will focus on driving business goals for CNN. Reporting to the Paid Search Manager, the successful candidate has experience working across digital buying platforms such as Google, Bing, and Apple Search.

Your Role Accountabilities…
• Own the strategy, execution, and ongoing management of Paid Search campaigns with diverse KPIs.
• Ensure campaigns are executed flawlessly, with a constant eye on performance.
• Track, measure, and analyze campaign success, using performance signals to inform optimization.
• Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
• Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Hand-on bid-based buying and optimization across several platforms, including such as Google Ads, Microsoft/Bing, Apple Search Ads

Qualifications & Experience…
• 2+ years of hands-on, in-platform experience within a Paid Search position.
• Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
• Experience with app campaign and Mobile Marketing Attribution (such as Kochava/Appsflyer) preferred.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
• Strong verbal and written communication skills.
• Analytical and comfortable dealing with data and reporting.
• Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.
• Willingness and flexibility to ''pitch in'' with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $47,460.00 - $88,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Jobcode: Reference SBJ-k2o78p-18-97-14-85-42 in your application.