Sr. Multimedia Strategist

Job Description

Senior Multimedia Strategist, EA Customer Experience

Want to create great experiences for our players?

In EA's Worldwide Customer Experience (WWCE) team, we help our players wherever they are, whenever they need, get the most from their games. We aim to make EA known for taking care of its players.

And we'd like you to join us. We're hiring a Customer Experience (CX) Senior Multimedia Strategist.

As a Senior Multimedia Strategist, you'll join the WWCE Content team and report to the Senior Manager, Content. You'll be responsible for creating various multimedia assets to complement and enhance our help experiences for our online audience. You're passionate about creating all forms of digital media and communicating information in a creative and efficient way. You're also an advocate for finding new content to create, new channels to use, and new ways to improve the player experience-using industry knowledge, data, and well-researched strategies. You work with teams across Customer Experience and the rest of EA to bring our brand to life through clever digital content on our help channels.

Responsibilities
• you develop and deepen the multimedia support strategy for our help site and other channels
• you create engaging, timely, and easily accessible multimedia content including videos, GIFs, infographics, images, and iconography for our help channels, in support of our content strategies for our online audience
• you create, maintain, and implement a digital content calendar
• you work with our wider CE team to support new fan-facing initiatives, using digital tools and techniques to validate research on where the opportunities are and how best to target them
• you make sure that all assets are tested, optimized for deployment, and consistent with our other help channels
• you ensure the digital content journey on EA Help is completely connected by mapping all touchpoints
• you manage projects from start to finish - intake, prioritization, collaboration, script + storyboard, deadlines, etc.
• you use tech tools and creative solutions to measure the effectiveness and impact of your work
• you gather market research to identify and target different cohorts, constantly learning from and optimizing campaigns based on performance and your ideas on how to improve
• you provide monthly and quarterly reports, analysis and interpretation of data on key metrics, and deliver insights to be used for business decisions
• you seek opportunities to collaborate both inside and outside of the team, working with key influencers to effect change in projects and throughout the organization
• you work as a brand guardian by maintaining our brand guidelines both internally and on EA Help, and ensure it's consistently applied
• you deeply engage with your work and are an advocate for the team's strategy, campaigns, and brand.

Qualifications
• 5+ years experience in Digital Content, Media, Marketing, or a relevant field.
• Experience using video and media editing software, such as the Adobe Suite, Canva, and Final Cut Pro.
• Experience crafting multimedia that conveys stories, drives action, and appeals to different learning styles and audiences.
• Experience developing methods and processes for improving content accessibility and the user experience.
• Experience managing digital campaign strategies and developing creative briefs.
• Experience using data and metrics to inform a strategy and report on the success of your work.
• Experience developing methods and processes for improving content accessibility and the user experience.
• Excellent written and verbal communication skills.
• A portfolio of your previous work that you're proud of.

Nice-to-haves
• A bachelor's degree in a relevant field, such as graphic design, digital filmmaking, or marketing.
• Knowledgeable about emerging media trends and consumption habits.
• Knowledge of top social media platforms such as YouTube, Instagram, TikTok, and their success metrics.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES
• California (depending on location e.g. Los Angeles vs. Sacramento):
º $90,550 - $137,700
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $86,150 - $137,700
• Jersey City, NJ:
º $86,150 - $137,700
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $86,150 - $126,700
• Washington (depending on location e.g. Seattle vs. Spokane):
º $86,150 - $126,700

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Jobcode: Reference SBJ-d2pw95-3-14-250-117-42 in your application.