Senior Content Strategist

Job Description

Senior Content Strategist (UX and eCommerce)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Sr. Content Strategist (UX and eCommerce)
Workplace Type: Hybrid | Vancouver, Toronto, or Orlando
Reporting Line: You will report into the Director of Experience Design
Electronic Arts Inc. is a global leader in interactive entertainment. We connect hundreds of millions of players from around the globe to some of the world's greatest games. EAX is crucial to creating that connection through products that grow and engage our community of players, across our surfaces around-game and in-game. Our mission is to bring players closer to the games they love, in a way that nurtures and anticipates their needs.
As a Senior Content Strategist, you'll lead content systems for our PC platform store and launcher-guiding how players discover games and services. You'll work across teams to align strategy with player needs, franchise priorities, and business goals.

Responsibilities
• Lead eCommerce content strategy across platform and franchise touchpoints
• Connect content strategy to player insights, experimentation, and business metrics
• Define scalable content models, tools, and systems for ongoing optimization
• Collaborate with design, research, and product partners to shape experiences
• Advocate for content strategy in cross-functional settings and presentations
• Align content design efforts with campaign, marketing, and merchandising goals
• Demonstrate content value through data, testing, and impact storytelling
• Foster strong, collaborative partnerships across teams
Required Qualifications
• Degree in communications, business, research, or related field-or equivalent experience
• 5+ years in UX content, eCommerce strategy, or digital merchandising
• Experience with content and analytics platforms, experimentation tools, and performance frameworks
• Able to connect insights to action and influence product direction
• Interest in games or digital entertainment is a plus
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$111,600 - $152,800 CAD
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Jobcode: Reference SBJ-z33q93-216-73-216-0-42 in your application.