Product Marketing Manager

Job Description

We are seeking a product marketing manager working closely with the game team and reporting to Product Director. Your responsibility includes driving the strategy and execution of marketing, UA, communications and creative via empowering your team or partner to execute and leveraging external agencies for additional support.

Responsibilities
• You will be responsible for the comprehensive marketing plans to launch and grow our 2nd party developed mobile game worldwide, which include Brand, UA, Marketing, Creatives, PR, and media.
• You will provide guidance and feedback on our partner's marketing strategy and execution plan, as well as monitor the execution and results.
• You will provide brand guide to partner and ensure the marketing strategy is in line with brand.
• You will analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance.
• You will partner cross-functionally with our internal EA teams like Brand and MarCom and external vendors to articulate and drive game marketing plans and execution actions
• You will lead/manage a team.

Requirements
• 5+ years' experience in global market mobile game in the marketing and publishing space
• Experience launching successful mobile games in global market as a key role within marketing manager.
• Deep understanding of global mobile market, similarity, and difference of different regions from marketing, brand, and UA point of view.
• Ability to work effectively with other members of the marketing team, as well as with game developer and publisher.
• Experience on the execution of marketing & UA campaign for global mobile market
• Excellent communication, presentation skill.
• Proficient in both Chinese and English.

Plus
• Successfully launched AAA titles in global market with a key role as product/brand marketing
• Experience on brand management/ Licensor in game industry
• Experience on 4X game marketing in global market

Jobcode: Reference SBJ-d9n9j4-3-145-130-31-42 in your application.