Full Time Job

Mobile User Acquisition Specialist

Electronic Arts

Redwood City, CA 11-07-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
As the Mobile User Acquisition Specialist, you will execute UA campaigns across a handful of ad network and DSP partners to support user and revenue growth across the EA mobile portfolio. You will report into the Ad Net / DSP Senior Manager on the User Acquisition team.

Responsibilities
• Manage user acquisition campaigns with mobile ad network and DSP partners
• Lead optimization efforts across creative, geo, platform, and channel for UA-supported apps in mobile portfolio
• Develop new relationships with advertising partners to test new traffic sources
• Help onboard new partners through legal, privacy, security, and finance requirements
• Improve the growth marketing ecosystem at EA with knowledge sharing and hypothesis testing

Requirements
• You have 2+ years of experience in user acquisition / performance marketing
• You have experience optimizing campaigns to business metrics (ROAS, LTV, etc)
• You have a track record of seeking, proposing, testing new advertising channels / partners / formats
• You have experience working with mobile ad network & DSP partners like AppLovin, Moloco, Liftoff, ironSource, and Unity Ads
• You have a BA/BS Degree in marketing/finance or equivalent
• You have experience in the mobile free-to-play gaming vertical
• You're an excel wiz
• Working knowledge and familiarity with coding languages like SQL, Python, HTML is a plus

Jobcode: Reference SBJ-gpx7vx-52-205-167-104-42 in your application.

Company Profile
Electronic Arts

Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.