Marketing Specialist

Job Description

Marketing Specialist - Korea (3-month Contract)

Key Responsibilities
• You will work with Korea marcomms lead, Korea and Asia /Global CFX team including commercial, brand marketing and franchise team, Establish important marketing beats to meet business and brand expectation
• You will be the first contact point person and manage day-to-day communication for EA title(s)/product(s), Ensure the GTM planning and activation excellence
• You will track, assess campaign performance and reporting to relevant partners
• Manage brand and campaign asset approvals development
• You will work with Korea Marcomm Lead and build prioritized culturalized campaign development for EA games label for the launch, holiday, new update season
• You will work with global brand and APAC marketing team to ensure best marcom activation
• Partnership with EA global and localization team to create assets and and management
• You will work support Korea Marcomm lead, to develop partnership with brand, platform, media partners in Korea to find best-touch points
• You will manage multiple marketing agencies - creative, event, media, PR, influencer, community
• You will manage important performance metrics in relate to use acquisition, engagement and revenue

Skill Requirements
• Bachelor's degree and equivalent 5+ years of practical relevant experience in digital marketing/ gaming / Tech / global brand
• Experience of creative campaign ideas and editorial development experience
• Experience developing insights from players and market
• Experiences manage agency, Attention to detail for negotiation and fluent execution
• Experience manage social media, community channels and influencer marketing
• Experience Measurements of Marketing performance for multi-products
• Language proficiency in Korean and English

Preferred Skills
• Passion for Football, EA game, Creative, player first mindset
• Problem solving mindset - Efficient collaboration with multiple partners from development, brand and marketing team and external partners for players
• Prioritizing skills of live service marketing planning - understanding of live service strategy and capturing player insights from the previous campaign/cases

Jobcode: Reference SBJ-gkm9x0-18-97-14-91-42 in your application.