International Brand Manager, Frb

Job Description

This role is based in Lyon (hybrid or remote can be discussed) and you will report to the International Brand Manager Southern Europe.

Marketing

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

International Brand Marketing

The International Brand Marketing Team, which sits within Brand Team guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We are aim to deliver investment which drives growth and we are on a mission to find a successful marketer who can develop and measure channel marketing activations across the France-Benelux region with a focus on building and marketing brands within our EA Entertainment portfolio such as The Sims, Battlefield, Skate, Marvel & Star Wars to name a few. A list of specific responsibilities and qualifications you will need for this role can be found below.

Responsibilities
• Demonstrate experience in data interpretation and skills and ability to surface country insights and opportunities to earlier inform the marketing strategic planning for the EA Entertainment portfolio.
• Lead omni-channel planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, or Licensing) that reflect the strategy brief and ensure legal compliance by country.
• Track and interpret France & Benelux campaign & competitor performance and data delivered by EA analytics, agencies and Demand Planning teams and translate hypothesis into actions
• Manage agencies (Marketing, Influencers & Comms) and partners to bring our campaigns to life in markets
• Track Regional non-media budget and raise EPO, receiving for the approved campaign execution. Guide process to ensure legal approval on your activations

Required Qualifications
• Technical Skills
• Experience with local market nuance and trends, expected to help ensure regional inputs are considered in global planning
• Brand Marketing & campaign management experience
• Agency Management (Marketing, Communications and Influencers) background with project management experience.
• Influencers and talent management experience
• Experience in managing simultaneously different brands and products
• Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors
• Experience in managing M&S budgets, understanding of P&L components
• Business and Commercial knowledge – global and local
• Impeccable English required to manage communication across a matrix of international counterparts
• Soft Skills
• Teamwork, collaboration, influencing without authority and leadership.
• Other qualifications
• Proven experiences marketing roles within Lifestyle Brands, Media & Entertainment industries
• Advanced Excel (can maintain complex spreadsheets) / PowerPoint and familiarity with other leading marketing platforms

Jobcode: Reference SBJ-d56987-3-12-151-104-42 in your application.