EA Sports FIFA Marketing Stagiaire

Job Description

Paid EA Sports FIFA Marketing Intern 2023 – Lyon, France

Start Date: January 2023
Duration: 6 months

We are EA

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play.

We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. We create an overall enriching experience, empowering interns and graduates with the sense that 'EA is where I want to be'.

The Challenge Ahead:

You will work as part of the marketing & communication team based in our Lyon office. This is great opportunity to gain valuable experience working in an international company within the video games industry.

Responsibilities:
• Support the brand campaign marketing team in daily operations
• Adaptation of advertising campaigns: TV, Online, Radio and Print
• Adaptation of packaging, product sheets and the marketing deck for the French market
• Participation in clubs partnerships management
• Participation in the preparation of briefs for the agencies (PR, Talents), analysis and implementation of the recommendations
• Coordination with the departments involved in the product lifecycle (Intl Marketing, Legal, Trade and Development Studio)
• Work on PR activities (press release, share information and assets with our agencies…)
• Support our CET/Community activities including eSports. Collaborate with the French community manager to prep and share relevant information and assets, manage our social media channels
• Implement contests, partnerships, promotions and consumer events or press
• Monitor our product campaign performances, track and analyse the relevant KPIs across difference channels to measure the success of our activations
• Track, approve and control translations before publication on our different blogs or websites

Desired Skills:
• Business school or university course +5, desired specialization Marketing
• Previous experience in an internship (preferably in Marketing)
• Passion and knowledge for video games, sports (football) and esports.
• Fluent French and business level English (the assignment includes frequent and regular exchanges with European marketing teams and development teams at the studio)
• Interest for FIFA franchise and other sport titles
• Photoshop skills or other popular creative software is beneficial
• Team player

Jobcode: Reference SBJ-g3m8x4-52-15-112-69-42 in your application.