Manager, Television Distribution, Commercial Strategy
Sony Pictures
Singapore, Singapore
Key Roles and Responsibilities
Require a marketing trained personnel to represent as Disney+ /Disney+ Hotstar Marketing Lead to manage Disney+ /Disney+ Hotstar Distribution Partners and Promotion Partners across the SEA markets.
Partner Marketing Management
• Working closely with Integrated Marketing to align on upcoming key content title pipeline and marketing plan.
• Plan and strategize to integrate Disney+ / Disney+ Hotstar into existing and upcoming partner activations to promote Disney+ key content titles
• Create cross-partner opportunities to help drive conversion and other key KPIs for Disney+ / Disney+ Hotstar partners.
• Create and drive marketing value for both internal and partner marketing and drive conversion.
• Measure and evaluate the marketing effectiveness, and think of ways to improve the reach and effectiveness
• Track and ensure Distribution Partners' marketing spend commitment are on track.
• Implement partners' campaigns and activations – both online and offline
• Manage Internal and External Marketing expectation and timeline
Asset Management
• For Pre-approved Asset (* Standard 1 artwork applies to all markets and partners)
• Proactively source for Global Asset (social, digital, video, still ) for partner use across various multiple Disney resource space.
• For Customize Asset, Multi-titles Asset
• Proactively source for Promotional Partner Asset
• Submit for Burbank approvals on Zendesk, PAS and liaise with internal stakeholder (legal, brand and marketing, lifecylce) for approval. and implement partners' campaigns and activations – online and offline
Requirements
• Diploma or equivalent experience
• 1-2 years promotions/marketing/3rd party partnerships experience
• Creative/sponsorship/marketing/sales background
• Experience of multi-national, fast-paced, progressive commercial organisations
• Experience of working in a multi-cultural environment
• Excellent communication skills, attention to detail, strong interpersonal skills
• A self-starter capable of working independently but also as part of a team
• Positive attitude, highly organized, and deadline oriented
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We are taking a responsible approach to creating environments that allow us to do what we do best – entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for all newly hired employees in Singapore.
This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Media & Entertainment Distribution.
Jobcode: Reference SBJ-gqe81z-3-237-31-191-42 in your application.
The Walt Disney Company Media Networks segment includes cable and broadcast television networks, television production and distribution operations, publishing, domestic television stations, digital businesses and radio networks and stations.