Email Marketing Specialist, Subscriber Retention

Job Description

Overview

Discovery's Digital group is a well-funded start-up within Discovery, Inc. We are fast, nimble, and have fun developing new, innovative, and immersive digital products and content for iconic brands. We are working at the crossroads of technology, entertainment, and everyday utility. As content creators across the digital ecosystem, we continuously leverage our technology to create immersive viewing and interactive experiences. We tell engaging stories to millions of viewers across the Internet every day and bring new interactive experiences to life to not only entertain but improve the lives of our customers. Most recently, our group is behind the launch of discovery+, Discovery's global streaming service, serving as the definitive destination for real life entertainment with the largest ever content offering at launch, which debuted in the US on January 4, 2021.

The Role

The lifecycle marketing team is a data-led, creative thinking and results-driven team who oversees all one-to-one communications with our discovery+ subscribers. The Email Marketing Specialist, Subscriber Engagement, will support our discovery+ retention strategy to free trial increase roll-to-pay and reduce churn. You will work on ad-hoc and automated email campaigns across various subscriber lifecycle stages. This role will partner closely with Subscriber Engagement, Product Marketing, Product & Engineering, Analytics and Design.

Responsibilities
• Coordinate with various teams including Design, Copy, Marketing, and Analytics to plan, QA, execute and report on retention email campaigns
• Manage the end-to-end email production process and campaign calendar for many of our retention email deployments within our ESP platform (including some HTML coding)
• Monitor daily program automations and data processes; troubleshooting when necessary
• Execute and report on A/B and multivariate tests to drive engagement
• Implement automated & triggered email campaigns journeys for onboarding, reactivation, and winback
• Troubleshoot technical issues related to HTML templates, list segmentation, deployment and reporting

Qualifications
• 2-3 years of experience in a digital or CRM/email marketing role with direct ESP experience
• HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
• Experience with mobile email optimization (and responsive email template builds) a strong plus
• Knowledge of email industry best practices
• Ability to project manage/prioritize multiple projects simultaneously
• Meticulous attention to detail & strong organizational skills
• Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience
• Must have the legal right to work in the United States

Jobcode: Reference SBJ-rox383-18-119-253-93-42 in your application.