Pan Regional Manager - Media Planning

Job Description

Responsibilities
-Manage all aspects of consumer advertising creative and promotional development.
-Camp;aign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing camp;aigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
-Plan, research and develop pitches for strategic external marketing partners. Manage execution of partnerships to extend marketing reach.
-Concept and execute out of the box and disruptive marketing strategies including social strategies, big ideas, events and sweepstakes.
-Devise and implement creative strategies and timelines, working closely with on-air producer counterpart and media strategy/promotion group, supervisor and senior management.
-Provide strategy direction, clear feedback and key deliverable information to internal and external resources.
-Identify and work seamlessly with digital, social media and press on promotional plans and deliverables.
-Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze camp;aign ROI.
-Manage and oversee timetables with direct hands-on management of meetings, timelines, and routing materials for approvals.

Requirements
-5+ years experience in marketing/advertising position.
-Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
-Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
-Proven project management and strategic marketing skills.
-Must have concrete examp;les of marketing plans, show launches, creative camp;aigns that candidate worked on/contributed to.
-Ability to multi-task while prioritizing workloads.
-Self-starter but collaborates well in a team environment.
-Meticulous attention to detail &, strong organization skills.
-Excellent written and verbal communication skills.

Jobcode: Reference SBJ-g397px-3-15-190-144-42 in your application.