Digital Media Specialist, Paid Social

Job Description

Overview

The Paid Social Specialist will lead the implementation and development of the paid social channel, maximising customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Global Subscriber Acquisition and the wider business org.
Our Team

The Global Subscriber Acquisition (GSA) team acts as an internal global marketing team that handles the media strategy, buying, execution, and reporting of all media vehicles with the goal of driving multiplatform consumption of Discovery Inc's networks and subscriber growth for our Direct-to-Consumer (DTC) products, including discovery+. We're growing our team of smart, hungry, and upbeat doers who crave the chance to build and support products with the global leader in real life entertainment.

Responsibilities
• Own the strategy and performance of paid social activity with full operational responsibility
• Lead Paid Social planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments
• Work closely with the planning teams to recommend effective growth strategies and budget
• Effectively collaborate with other teams and internal stakeholders
• Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency

Qualifications
• 2+ years' experience with a track record of delivering success in a similar role
• Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once
• Experience with app campaigns and Mobile Marketing Attribution (such as Kochava) preferred
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organisation and prioritisation skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Clear communicator who can translate strategy into action. Additional languages a plus.
• Must have the legal right to work in the country you are applying for.

Jobcode: Reference SBJ-rzy152-18-221-165-246-42 in your application.