Social Producer, Digital Products & Services, NY

Job Description

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The Social Producer on CNN's Off-Platform Team will work to broaden our reach and deepen our engagement across top social media platforms. This role will work with the Channel Managers and the Video Editorial team to develop, produce and experiment with new storytelling formats and product features across TikTok, Instagram, and to some degree, YouTube. The ideal candidate consumes TikTok and Instagram content daily and understands both of its platform-specific mechanics, psychology, incentives, and culture.
Your Role Accountabilities …
Production
• Create and edit highly engaging social content across platforms with a focus on TikTok and Instagram, in partnership with both the Video Editorial Team and the Off-Platform team
• Experiment with new storytelling formats and product features across priority social platforms
• Produce real-time social coverage of in-person lifestyle events
• Conceptualize, produce and experiment with serialized social-first content for TikTok and Instagram
• Conceptualize and produce shortform trend-responsive vertical video for TikTok and Instagram
• Produce sponsored social content in platform-specific formats
• Analyze metrics, make data-driven decisions and identify trends that will inform our audience strategy
Curation
• Curate and distribute social content from our editorial partners across TikTok and Instagram on a rotating basis, as needed, with a focus on optimizing content for widest audience possible reach
• Utilize best SEO, GEO practices in social caption writing and curation
• Create custom thumbnails for content
• Act as an internal ambassador to partners on engaging Off-Platform presentation and help provide a feedback loop that can inform coverage decisions and on-platform offerings
This role supports a 24/7 business. Hours for the role will include one weekend day, Sat-Wed 7a-3p local time.

Qualifications & Experience…
• At least 3-6 years of social media experience at a media outlet
• Experience creating engaging social content, including video, visuals and multimedia offerings
• A power user of Adobe Premiere Pro
• Understanding of user experiences across top social platforms and the algorithms that power them
• Exceptional news judgment
• Meticulous editing and creative copywriting skills
• Experience using analytics tools to identify actionable takeaways and better serve our audiences
• Experience creating social and digital franchise content is a plus
• Flexibility is necessary for coverage on holidays and extended hours as news needs require

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $77,000.00 - $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Jobcode: Reference SBJ-74n5nk-216-73-216-89-42 in your application.