Producer, YouTube

Job Description

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CNN is building a next-generation YouTube ecosystem that will leverage original, platform-native franchises at its core. We're hiring a Senior Producer, YouTube, to help build and produce original series and formats that drive audience growth, watch time, and revenue.
This role works in lockstep with the Channel Manager, YouTube, and editorial teams and is key to developing a new slate of mid - to long -form storytelling. The ideal candidate is a YouTube-fluent creative with strong editorial instincts and the ability to consistently think outside the box to champion what the next era of CNN on YouTube will look like.
The idea candidate consume s YouTube daily and understand s its platform-specific mechanics, psychology, incentives, and culture .

Key Responsibilities
Development & YouTube-Native Storytelling
• Pitch, produce, and edit mid- and long-form YouTube videos (8-15+ minutes) aligned with CNN's editorial mission and platform behavior.
• Pilot, incubate and refine low-to-medium lift, high ROI formats that can scale into long-term franchises.
• Collaborate with the Channel Manager on creative direction and planning.
Packaging, Optimization & Platform Fluency
• Partner with the Channel Manager on titles, thumbnails, hooks, intros, and packaging systems that maximize CTR, retention, and watch time.
• Diagnose why a video over - or under-performed and propose actionable creative fixes.
• Track platform trends, competitor formats, and emerging features.
Editorial Collaboration & Cross-Functional Partnership
• Work with producers, reporters, hosts, editors, and show teams to surface high-impact stories suitable for YouTube .
• Guide newsroom partners on adapting stories into YouTube-first executions.
• Mentor and elevate other producers .
Innovation & Continuous Improvement
• Test new creative approaches and iterate quickly based on data and audience feedback.
• Help define best practices and workflows .
• Push CNN's platform-native evolution through strong taste, clear reasoning, and a deep intuition for what works on YouTube.
Qualifications
• 5–7+ years producing digital video, with substantial YouTube-first experience.
• Ability to pitch, script, shoot, and edit mid-/long-form stories that thoroughly engage audiences.
• Sharp understanding of YouTube-specific pacing, visual logic, intros, tension arcs, and retention mechanics.
• Fluency in YouTube analytics, A/B testing, packaging optimization and performance interpretation.
• Deep familiarity with successful YouTube formats and niches beyond hard news, and an understanding of why they work.
• Strong editorial judgment and capacity to translate complex reporting into engaging, universally appealing frameworks.
• Proficiency in video editing software (motion graphics a plus ).
• Track record of building or contributing to successful YouTube series or franchises.
• Experience collaborating with journalists, strategists and multi-disciplinary editorial teams.
• Ability to articulate and defend creative decisions with both YouTube-native logic and editorial rigor.
• Comfortable in fast-moving environments with shifting priorities and tight turnarounds.
• Self-directed, detail-oriented, and energized by building something truly new .
What Will Set You Apart
• You've consumed YouTube on a daily basis for years, especially off-hours.
• You can explain, on first watch, why a video s/ucceeds or fails structurally, emotionally, and editorially.
• You've developed a strong portfolio of original YouTube series.
• You can toggle between YouTube instincts and newsroom rigor while maintain ing creative clarity .
• You deeply understand YouTube at the consumer and viewer experience level.
• You favor impact , simplicity, and modern video mechanics over legacy conventions.
• You bring a storytelling background that extends beyond traditional news or J-school lanes.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $77,000.00 - $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Jobcode: Reference SBJ-j68obe-216-73-216-105-42 in your application.