Director, Growth Marketing Operations

Job Description

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Job

CNN is looking for a detail-oriented, data driven individual who thrives in a fast paced, agile environment to join the Growth Marketing team. The Director, Marketing Operations is essential in overseeing and leading the day-to-day operational workflows of growth marketing to optimize and drive quality trialists and subscribers to sign up for the platform. They will coordinate with our media agency, marketing channel leads, product, design, campaign planning, editorial, and external partners to ensure campaigns are launched on time, continue to test and learn against our core KPIs, and improve the efficiency of our campaigns.

The Daily
• Work with cross-functional teams to develop and coordinate execution plans for marketing campaigns across acquisition, engagement, and partnership.
• Manage Growth Marketing deliverables, ensuring projects are on deadline and assets are consistent.
• Identify holistic user-journey test opportunities.
• Plan, organize, activate, and lead quality control of daily processes for activation and testing.
• Guide and track delivery of ongoing optimization pipeline, running daily stand-ups and finding ways to unblock issues across functions.
• Support test and learn agenda, particularly through interpretation of results and translating these into scaled roll-out plans, as well as supporting the ongoing build-out of the learning roadmap.
• Track operations dashboards and constantly look for process improvements to work better, faster, and smoother.
• Monitor campaign processes and mitigate or flag issues to internal teams and partners.
• Manage billing and payment processes in collaboration with product, engineering and finance teams.
• Build and manage a high-performing team.

The Essentials
• 8+ years of experience in a media management/operation role or project management within an advertising/marketing organization.
• Knowledge of digital media campaigns and landscape (Social, Display, Search).
• Demonstrate multi-tasking ability; keep multiple projects deliverables accurately, on-track, and remain accountable to deadlines.
• Extreme attention to detail and strong sense of urgency but calmness in completing tasks.
• Express oneself clearly and concisely in written and oral communications.
• Organize ideas and information logically and sequentially.
• Collaborate, develop, and present POVs and presentations.
• Strong interpersonal skills and ability to work with a team across disciplines.
• Knowledge of ad technology and digital media/measurement platforms (e.g., SA360, Google Campaign Manager, Facebook Ads Manager).
• Ability to adapt and respond quickly with short lead time.
• Knowledge of project management methodologies is required.

Jobcode: Reference SBJ-r1116m-18-119-107-96-42 in your application.