Vice President, Integrated Marketing Solutions, CBS Stations

Job Description

As the Vice President of Integrated Marketing for CBS Stations, a division of Paramount Global, you will be responsible for directing a team of skilled marketers who collaborate closely with our Local Ad Sales teams and CBS Television stations. Your primary focus will be on crafting and delivering innovative and tailored sponsorship opportunities across our Linear and Streaming inventory and integrations.

Key Responsibilities:
• Integrated Marketing Strategy: Develop and implement a comprehensive integrated marketing strategy that aligns with the company's goals and objectives, improving revenue generation through individual sponsorship opportunities.
• Team Leadership: Lead and encourage a team of marketers, providing guidance, mentorship, and support in driving marketing campaigns that resonate with advertisers and audiences alike.
• Collaboration with Local Ad Sales and Television Stations: Work closely with the Local Ad Sales teams and Television stations to understand their needs, leverage inventory insights, and design custom sponsorship solutions to meet client objectives.
• Sponsorship Development: Ideate and create compelling sponsorship packages that integrate seamlessly with both Linear and Streaming content, offering a cohesive and impactful experience for advertisers.
• Market Analysis: Stay informed about industry trends, competitive landscape, and emerging marketing opportunities to continuously improve our offerings and maintain a competitive edge.
• Client Relationships: Cultivate positive relationships with key clients and agencies, actively participating in client meetings to pitch and present integrated marketing proposals.
• Cross-Functional Collaboration: Collaborate with various internal teams, including Content, Sales, and Creative, to ensure flawless execution of marketing campaigns and deliver results.
• Performance Analysis: Monitor and analyze the performance of sponsorship initiatives, providing insights and recommendations for optimization and continuous improvement.

Requirements:
• Experience: Proven experience in integrated marketing within the media or advertising industry, with at least 8-10 years of continued leadership experience.
• Leadership Skills: Strong leadership and team management abilities, with a focus on motivating and developing impactful teams.
• Strategic Vision: Proven ability to craft innovative marketing strategies that align with business objectives and drive revenue growth.
• Media Expertise: In-depth understanding of all media landscapes, as well as the dynamics of advertising and sponsorships within these channels.
• Creative Thinking: Ability to think creatively and strategically, translating ideas into impactful and marketable sponsorship opportunities.
• Collaboration: Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and build strong client relationships.
• Analytical Mentality: Strong analytical skills to interpret data and performance metrics, deriving practical insights to optimize marketing campaigns.

Join our dynamic media company and play a key role in crafting and delivering innovative sponsorship opportunities that resonate with advertisers and elevate the viewing experience for our audiences across Linear and Streaming platforms. This is an exciting opportunity to build on the future of integrated marketing in the media industry.

ADDITIONAL INFORMATION

Hiring Salary Range: $200,000.00 - 250,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-r75xq8-18-218-36-242-42 in your application.