Director Research- Philadelphia

Job Description

CBS News and Stations is looking for a Research Director to join the KYW-TV team in Philadelphia and the KDKA-TV team in Pittsburgh to manage research workflow, timeline development, and all projects! Here is what you will do:
• Build presentations for key sports sponsorships, Fall Lineup, as well as broadcast medium efficiency vs. other media options available to our clients and other topics.
• Serve as market guide in US of third-party software products that interpret syndicated research data. (Examples: STRATA, WRAP, Scarborough, Kantar)
• Implement research strategies and projects that support the needs of the GM, DOSs, department heads and sales staff
• Collaborate with content and the GMs to look for trends, story strategy, content ideas.
• Effectively manage the development of sales and marketing including; ratings one-sheets, sports packages, demographic targeting pieces, competitive spending data (Kantar) etc.
• Assure the consistency and efficiency of research training materials and workshops on various research methodologies and tools.
• Use PC and Web based software to compile and analyze media, consumer research, retail expenditures and product/lifestyle information in key retail categories.
• Responsible for daily overnights (preliminary and finals).
• Launch variance reports and sending sports time and program changes to Nielsen.
• Responsible for competitive spending reports including top advertisers report, zero share reports, category spending versus station share, sports spending.
• Serve as station expert in use of third-party software products that interpret syndicated research data. (Examples: STRATA, WRAP, Scarborough, KANTAR)
• Hybrid role allowing for remote work and in-office reporting.

JOB REQUIREMENTS:
• Must have a detailed understanding of the methodology, depth and scope of Nielsen, Nielsen NLTV, Comscore, MRI, Wrap Overnights and Wrap Sweeps, SQAD, Kantar and Scarborough (Prime Lingo) syndicated media research data.
• Local Television Station research experience to drive audience growth in two competitive markets.
• Ability to distill findings and publish results using Excel, PowerPoint and Word. Able to present effectively to small and large groups of industry peers and clients.
• Use PC and Web based software to compile and analyze consumer research, retail expenditures, and product/lifestyle information in key retail categories.
• Translate research findings into concise and meaningful presentations, innovative tools and creative leave-behind pieces.
• Understand and interpret quantitative research from Nielsen & Comscore rating services and manage the analyzing and distribution of key findings to sales staff.
• Able to work with cross-functional teams to identify content strategies and opportunities to grow audiences.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
• College Degree in Marketing or Advertising or equivalent work experience.
• Experience in broadcast TV or cable.
• Highly proficient with a PC applying Microsoft programs (Word, Excel, PowerPoint).

Organizations that wish to receive job vacancy notices from this posting's television station should contact sf_recruitingsupport@paramount.com.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gk02oq-3-15-147-53-42 in your application.