Brand Consulting - Creative Director, Experiential

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

We have an exciting opportunity for a talented and experienced Creative Director to join our award-winning international team and play a pivotal role in a newly formed part creative leadership team off the back of a significant new business win working across sport & entertainment.

Reporting into Group Creative Director, you'll take responsibility to lead, direct, and inspire a talented team to create stand-out, exciting, big ideas and campaigns that drive attention for our telco client across the worlds of sport and entertainment. You'll work hand-in-glove with our experiential/live-event production team, have a keen knowledge of the production landscape and roll up your sleeves at all our events to get the job done.

As the Creative Director, Experiential, you will be responsible for conceptualizing, strategizing, and executing exceptional, innovative, and immersive experiences that captivate audiences, enhance brand awareness, and create lasting memories for our clients.

The ideal candidate will have a deep understanding of consumer behavior, trends, and a proven track record of translating brand objectives into immersive and shareable experiences.

The CAA Brand Consulting Creative Director will have a proven award-winning portfolio and experience in integrated marketing, live-event /experiential production, and brand activation with a primary focus in creative strategy, concept, and design across sports and entertainment, who thinks big and has a track record of bringing those ideas to life. This Creative Director will play an instrumental role in conceiving, articulating, and selling creative concepts, designing experiences, and delivering design requirements for Brand Consulting's telecom client.

We're looking for a confident Creative Director who is looking for an opportunity to work on projects that they can truly own. You're at home creating world-class activations that grab attention and deliver results, a fast thinker who loves nothing more than generating, developing, and presenting big ideas and is owning the process from concept through to final delivery. Your portfolio includes large-scale experiential projects, as well as digital/social experience. You should be a master at presenting and selling ideas to both clients and account teams as well as creatively leading new business and pitch opportunities.

As a Creative Director, you'll work alongside other Creative Directors, build, lead and inspire teams of Art Directors and Designers to reach elevated creative executions. You will be led by our Executive Creative Directors and in collaboration with our Strategy and Planning team, turn insights into ground-breaking creative concepts. You'll also collaborate with our wider global CAA Brand Consulting creative group on projects and new business pitches.

This is a key role for an energetic and ambitious Creative Director who is excited by the opportunity to contribute to Brand Consulting's continued growth, as well as shape the creative for some of the world's most iconic brands and talent.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities
• Lead by example, shaping and directing creative campaigns, experiential, and brand activations - determining how our clients' brand shows up across their sports and entertainment partnerships through collaborating with cross-functional teams, including marketing, events, and production, to ensure cohesive and integrated campaigns. Build and lead BIG ideas and creative campaigns across the sports and entertainment landscape.
• Develop strategic-based creative concepts that align with client objectives, brand identity, and industry trends, into well-rounded integrated campaigns, activations, and live events all the way through to the delivery of assets.
• Inspire, guide, and nurture a team of ambitious and dynamic creatives, art directors, copywriters, designers, and experiential specialists to bring their A-game each and every day.
• Work alongside teams to build out the very best-in-class creative solutions, visuals, and environments for our client under the support and guidance of our Group Creative Director team. Work collaboratively with other Creative Directors, Art Directors, Designers, Artworkers, and other creative specialists across all global regions where needed.
• Lead, develop and deliver an overarching strategic vision based on the client's business and brand objectives by conceptualizing, strategizing, and executing innovative and immersive experiences that captivate audiences, enhance brand awareness and create lasting memories for our clients.
• Offer creative counsel to accounts teams and clients alike. Lead and inspire others to think creatively and build ideas within integrated creative teams. Lead and participate in idea workshops with clients and internal teams.
• Craft creative solutions into compelling presentations that take clients through your thought process in a way that is simple to understand and leaves them hanging on every experience.
• Re-imaging immersive experiences, and re-defining fan journeys, and a passion for applying cutting-edge technology to deliver memorable, impactful, and measurable results for our partners.
• Leverage consumer insights and market research to inform creative strategies and work closely with clients and internal stakeholders to understand marketing objectives and develop strategic plans for experiential activations

Requirements
• 12+ years of experience in the Creative space
• Proven 5+ years of experience as a Creative Director or in a similar creative leadership role, with a focus on experiential marketing or activation.
• Strong portfolio showcasing successful experiential campaigns and activations - demonstrating your creativity across numerous channels.
• In-depth understanding of current trends in experiential marketing and consumer behavior.
• Ability to provide overarching creative direction, concepts, and design with technical execution capabilities within targeted scope, scale, and schedule.
• Exceptional creative

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Jobcode: Reference SBJ-rbzxz6-3-147-2-160-42 in your application.