Job Description
Job Title
Senior Manager, Sales Marketing
I. Job Summary | Major goals and objectives.
Dotdash Meredith is seeking a Senior Manager to join our Lifestyle team, contributing to the category strategy for our Home/Household & Pet CPG/Automotive & Insurance vertical. In close partnership with the Lifestyle Sales team, you will manage the pre-sale process and play a strategic role in driving revenue growth with advertising partners. This position reports to the Director, Marketing.
This hybrid role, based in NYC, requires three days in the office each week.
• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Home/Household & Pet CPG/Auto/Insurance vertical.
• Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
• Brand Communication: Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Drink sales team on a regular basis
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
• Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
80% Proposal Development
20% Presentation Development
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
• Bachelor's degree
Experience:
• 3 - 5 years relevant experience at a digital publisher, with a focus in pre-sales marketing; similar vertical experience a plus.
Specific Knowledge, Skills and Abilities:
• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
• You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
• You have an understanding of digital advertising landscape, products, and trends; understanding of print and/or programmatic marketplace is a plus
• You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
• You are comfortable working in a fast paced environment
% Travel Required (Approximate): 5% or less
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
Pay Range
Salary: New York: $90,000.00 - $110,000.00
Jobcode: Reference SBJ-xkw274-18-97-14-90-42 in your application.