Manager, Integrated Media Strategies

Job Description

Overview

Audacy Houston is looking for a Manager, Integrated Media Strategies.

This person combines digital, programming, promotions and sales skills and responsibilities. They have the ability to leverage all of our platforms to drive audience and revenue growth.

The ideal candidate would work directly with local leadership (Brand Managers, Sales Manager and Promotions Manager). They help pull people together, communicate and avoid internal silos at the market level.

This person becomes the project manager on all central digital initiatives and custom local digital sponsorship. This person also creates opportunities and local content for sponsorship. They have the ability to create an idea, list all the parts where a sponsor may be integrated and execute (or coordinate execution).

Responsibilities

What You'll Do:
• Main goals are to drive listening (OTA and digital), grow audience (OTA, Social, etc.) and revenue.
• Coach local staff members (programming, sales and promotions) on best practices for digital, social and on air integration.
• Create a voice and personality for each station's digital platforms, especially on social media.
• Oversee all digital and social platforms for our brands. Create and maintain a content and engagement strategy for each brand. Prioritize and maximize content across local brand and national platforms while identifying revenue opportunities.
• Review analytics, report trends, highlights and anomalies to, local management and key executives and put them into action.
• Ensure alignment at all times between Programming, Sales and Marketing teams, to maximize all commercialization opportunities.
• Act as a liaison for key partners and our most important clients.
• Work on all thing's digital audio - from digital streams, to podcasts to exclusive stations, etc.
• Work alongside corporate digital and programming staff to support market as they deploy new initiatives, products, and services - both internal products and third-party applications.

Qualifications

Required & Preferred:
• One to three years as content producer
• Working knowledge of computer audio software, Adobe Audition, Getty Images, Sprout and Canva.
• Demonstrated ability for using social media including, but not limited to, Facebook, YouTube, Twitter, TikTok and Instagram.
• Capture, understand and measure data analytics to report to management and make content driven decisions.
• Identify opportunities to drive traffic, revenue and listening.
• Willingness to learn new tools and how they can help content, distribution or sales.
• Willing to work in the office or on location.
• Proven ability to contribute to a positive, diverse, creative, productive culture
• Exceptional organizational skills, ability to multi-task and work in a fast paced high pressure content environment.
• Knowledge of new media applications for digital distribution, audience engagement and community networking.
• Passion for current events, news, pop culture and what's happening around town.
• A valid driver's license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant's own vehicle, proof of insurance, is required.

About Us

Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@Audacy_Corp).

Responsibilities:

What You'll Do:
- Main goals are to drive listening (OTA and digital), grow audience (OTA, Social, etc.) and revenue.
- Coach local staff members (programming, sales and promotions) on best practices for digital, social and on air integration.
- Create a voice and personality for each station's digital platforms, especially on social media.
- Oversee all digital and social platforms for our brands. Create and maintain a content and engagement strategy for each brand. Prioritize and maximize content across local brand and national platforms while identifying revenue opportunities.
- Review analytics, report trends, highlights and anomalies to, local management and key executives and put them into action.
- Ensure alignment at all times between Programming, Sales and Marketing teams, to maximize all commercialization opportunities.
- Act as a liaison for key partners and our most important clients.
- Work on all thing's digital audio - from digital streams, to podcasts to exclusive stations, etc.
- Work alongside corporate digital and programming staff to support market as they deploy new initiatives, products, and services - both internal products and third-party applications.

Jobcode: Reference SBJ-gmoynv-3-133-149-168-42 in your application.