Senior Manager, Emerging Regions, Mobile Marketing

Job Description

Job Title: Senior Manager, Emerging Markets Marketing – Call of Duty: Mobile
Location: Santa Monica, CA / Hybrid
Reports To: Senior Director of Marketing, Call of Duty: Mobile
Company: Activision Publishing, Inc.
Your Platform

Your Mission:
Activision is looking for a strategic, culturally-savvy, and passionate Senior Manager of Emerging Markets Marketing to lead and drive regional marketing initiatives for Call of Duty: Mobile across key emerging markets including Africa, Middle East, Europe and Asia. You will play a critical role in shaping the regional marketing strategy, collaborating with cross-functional teams and external partners to build culturally resonant campaigns that grow brand equity and drive user acquisition and engagement.
This role will require deep knowledge of regional gaming landscapes, a passion for mobile-first gaming audiences, and the ability to operate with both creative vision and operational precision.

Key Responsibilities:
• Lead Call of Duty: Mobile's development and execution of regional marketing strategies tailored for emerging markets.
• Partner with regional publishing, product, creative, PR, social, influencer, and media teams to localize and activate global marketing campaigns, ensuring cultural relevance and resonance.
• Act as the regional voice within the global team, providing insights and feedback on market dynamics, player behaviors, and campaign effectiveness.
• Build strong relationships with local agencies, partners, and community leaders to amplify campaign reach and impact.
• Analyze campaign performance, market trends, and competitor activity to optimize marketing strategies and report results to stakeholders.
• Collaborate with cross-functional teams (Live Ops, Product, Creative Services, Insights) to align on GTM plans and event beats.
• Identify and champion innovative marketing opportunities including influencer partnerships, community initiatives, and grassroots campaigns specific to each market.
Player Profile:
Minimum Requirements:
• 7+ years of experience in marketing, preferably within mobile games, entertainment, or tech, with a significant portion focused on international or emerging markets.
• Demonstrated success launching campaigns in MENA region (Other international market launch success a plus)
• Familiarity with performance marketing metrics (CPI, ROAS, LTV) and their application in emerging markets.
• Deep cultural understanding and local consumer insights from at least one key emerging market region.
• Proven track record of executing large-scale, multi-channel campaigns (digital, influencer, social, paid media).
• Strong project management and cross-functional leadership skills.
• Analytical thinker with experience using data to drive marketing decisions.
• Excellent verbal and written communication skills; fluency in English required, additional language skills a plus.
• Passion for gaming, especially mobile and first-person shooters; familiarity with Call of Duty: Mobile is a major plus.

Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the US, the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all US locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Jobcode: Reference SBJ-mk60zx-216-73-216-56-42 in your application.