Brand Manager

Job Description

Your Mission

As Brand Manager you are responsible for leading the business management, localised strategic planning, and marketing tactical execution for the Call of Duty franchise in the S-ASIA region (Hong Kong, Taiwan, Southeast Asia & India). You are a creative thinker, business-oriented and value measuring & optimizing the effectiveness.

Responsibilities

This role includes but is not limited to the following tasks/duties*:

Marketing / Consumer Results (Effectiveness, Creativity, Consumer and Competitive Understanding)
• Use consumer research to understand and define target audience. Use target as basis for local marketing strategy refinement and programming emphasis.
• Develop, champion and deploy creative marketing plans that effectively and efficiently reach consumer target audience.
• Clearly articulate audience 'segments' or opportunity pools and demonstrate how these segments fit into the overall franchise targets
• Evangelise brand to external partners (1st parties, Licensors, Distributors, Retailers, Agencies) and by sharing best practices with global marketing colleagues.
• Stay current with competitor launches, marketing programmes and sales performance in the marketplace.

Business / Operating Results (Profit, Costs, Revenue)
• Manage Annual Operating Plans for the Call of Duty franchise in S-ASIA. Own the P&L and translation of global brand strategies, in a manner consistent with fact-based business plan building.
• Meet or exceed the Operating Income goals by taking a profit-maximisation approach to Marketing and Brand Management.
• Lead the quarterly reforecast process and work with finance partner to ensure adherence to regional guidance on forecast construction.
• Actively manage brand lifecycle by recommending launch build quantities, profit maximizing strategies based a solid understanding of brand's pricing, sell in, sell through, channel / barn inventory, WAU's, MAU's and competitive environment.
• Ensure accuracy and quality in forecasts of brand revenue, spending, and profitability.
• Develop and implement brand learning plans/post-mortems that measure return on marketing investment and provide indicated actions to improve marketing effectiveness for future title releases.

Leadership Results (Setting direction, communicating priorities and leading a cross functional team)
• Lead the creation of regional strategies and programmes for maximizing brand profitability through demonstrated knowledge of brand equities, the consumer target, brand business dynamics and competitive environment.
• Engage with cross-functional team (Analytics & insights, PR, Commercial, Production Services, Finance, etc.) to deliver successful product launches and business results.
• Clearly communicate strategies, risks and opportunities for assigned brands to all levels of the organization.
• Work cross functionally and with external agency partners to lead and own the Implementation of all aspects of Call of Duty Go To Market plans in the S-ASIA region
• Drive and lead local partnerships with 1st party platform partners with a focus on delivery of added value over and above contractual agreement.
• Support Call of Duty eSports programmes, working with internal and external leaders and partners, to build on our leadership position in the eSports ecosystem.
• Build relationships with external local business partners and influencers, seek to drive on-strategy programmes that strengthen the Call of Duty franchise in the S-ASIA marketplace, assure first class execution of local franchise programs.

Player Profile
• Has 5+ years of direct work experience in publishing, marketing, product management or strategic planning with a minimum of 3 years' working in the video game, media, tech or Internet industry.
• Good interpersonal and communication skills, team player.
• Strong track record of delivering results
• Demonstrated flexible thinking.
• Passion for data and consumer insight driven decision-making.
• In depth knowledge of the S-ASIA video games industry and broad understanding of channels within (social, media, formats such as console, PC and mobile).
• Strong acumen of the Indian mobile games market and associated commercial models available to be leveraged.
• Ability to work collaboratively and cross-functionally with internal and external teams.
• Proficient (and working) knowledge of Microsoft Word, Excel and PowerPoint.
• Able to travel internationally.
• Language capability highly desirable.
Our World

Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users across the globe, making us the largest gaming network on the planet!

We're proud to be included as one of FORTUNE's ''100 Best Companies To Work For®'' for five consecutive years and for having received a perfect score on the 2019 Corporate Equality Index released by the Human Rights Campaign Foundation, the educational arm of the nation's largest LGBTQ civil rights organization. We've earned a spot on FORTUNE's ''World's Best Employers,'' ''Most Admired Companies,'' and ''Future 50'' lists, in addition to, being ranked one of Fast Company's World's Most Innovative Companies in Gaming for three years in a row. Our global employees are some of the best and brightest talents across engineering, entertainment, media, and technology.

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Jobcode: Reference SBJ-gx1901-3-133-87-156-42 in your application.