Analyst, Marketing Analytics

Job Description

Your Mission
This role focuses on executing and delivering campaign-level analytics and insights in partnership with marketing and product stakeholders. This role supports the team through interpreting data and providing concrete insights on how to optimize performance. This role will collaborate cross-functionally to understand the impact of marketing efforts at the top, middle and bottom of the funnel. You are a curious, technology-minded person with a passion for using data to inform decisions. Your ability to turn large amounts of data into an informed perspective on how to improve the impact of marketing investments is critical to success in this role.
What You Get To Do
• Analyze complex A/B and multivariate tests, communicate results and provide recommendations
• Identify the need and support development of dashboards, reports, and alert systems to analyze and monitor marketing campaigns and overall growth initiatives
• Use multiple data sources and tools to identify, interpret and communicate end-user behavior and provide insight that drives partnerships and campaign experimentation & optimization
• Conduct analyses for the team and stakeholder partners to identify factors that improve acquisition, monetization, and retention performance to drive customer and revenue growth
• Create, manage and maintain marketing KPI reports, across Paid Media and emerging channels
• Partner with channel managers to optimize marketing performance within each stage of the funnel (ex. Paid Media, Social, Partnerships, Email)
• Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
• Utilize internal tools and open sources for competitive insight generation
• Build strong relationships with key cross-org partners to help build cohesive strategies to meet or exceed business growth targets
What you bring to the table
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Minimum Requirements
• A four-year degree in a technical field (mathematics, statistics, data science, or related field)
• 3-5+ years experience as a Business/Marketing Analyst in a direct-to-consumer environment
• Experience working in gaming, live-services entertainment, and/or SaaS sectors
• Experience with experiment design, brand lift studies, and A/B test analysis across multiple KPIs
• Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing, and business perspectives
• Experience querying data warehouses (SQL), analyzing data, and arriving at insights using quantitative and qualitative techniques
• Proficient in developing dashboards using Tableau, Looker, or other data visualization tools
• Ability to communicate highly complex and technical concepts to non-technical audiences
• Proficiency in AI, Microsoft Suite, Google Sheets
• Superior teamwork, communication, and problem-solving skills
Extra Points:
• Passion and experience with video games; bonus if you play first person shooter games
Your Platform

Our World
At Activision, we strive to create the most iconic brands in gaming and entertainment. We're driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk's™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our ''press start'' is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.
We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.
We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater - this could be your opportunity to level up.
Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the US, the standard base pay range for this role is $34.28 - $63.42 Hourly. These values reflect the expected base pay range of new hires across all US locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Jobcode: Reference SBJ-veke4j-216-73-216-32-42 in your application.