Campaign Manager, Performance Marketing (IGA)
Universal Music Group is seeking a Campaign Manager to execute and optimize always-on paid media for IGA's frontline D2C roster....How you'll CREATE:
• Execute and optimize full funnel, always on paid media campaigns across Meta, Google, TikTok, programmatic, and other performance channels.
• Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns that align with the label's D2C calendar and business priorities.
• Manage day-to-day campaign operations, including audience targeting, trafficking, pacing, and budget optimization.
• Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement
• Identify target audiences and analyze their characteristics, behaviors, and media habits....usiness administration, or communications preferred
• 1+ year of experience in paid media with an emphasis on social platforms, including full ownership, ranging from strategy to execution
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
• Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Big Query, Datorama, DOMO, etc.
• Strong analytical skills and the ability to leverage data for insights and action
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Ability to multi-task and work in a fast-paced environment
• Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus.