Full Time Job

App Store Optimization Specialist

Electronic Arts

Redwood City, CA 08-13-2020
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

App Store Optimization (ASO) Specialist

App Store Optimization (ASO) Specialist

Responsibilities
• Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing titles
• Test and report on hypotheses to improve CVR and organic installs
• Support Merchandising team on hitting organic growth goals
• Coordinate with studio liaisons on creative assets
• Work with Product Management team to align and support limited market testing, soft launches, and general releases
• Set frameworks for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
• Work in close collaboration with the Product, User Acquisition, Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS
• Promote ASO and be an advocate for resources needed
• Conduct competitive analysis and research, staying up to date on the competitive landscape

Requirements
• 2+ years of experience managing campaigns in search platforms
• You understand the importance of striking the balance between efficiency and scale
• Track record for creating and improving app store placement
• Previously planned and implemented App Store Optimization strategies for mobile games of different genres, achieving app user base growth
• Experience with ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.
• Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, etc.)
• You have built relationships and collaborated with other teams in remote locations, and with vendors
• You understand the use and value of upper funnel and down funnel metrics
• You know how to create A/B tests and monitor to statistical significance
• Experience with Excel (can perform complex functions)
• Working knowledge and familiarity with coding languages like SQL, Python, HTML

Location
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Company Profile
Electronic Arts

Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

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