Digital Marketing Manager - IMGN

Job Description

Digital Marketing Manager - IMGN

A little bit about our team:

IMGN is a tech-media company that specializes in producing and programming social content for Gen Z audiences. In the past year, IMGN has developed an Ecommerce division dedicated to building owned products and brands, outside of its social portfolio. This unique division of the company invites an entrepreneurial team that is looking to be a part of ideation, cultivation and execution of new and impending ecommerce CPG initiatives.

What to expect from the role:

Existing Brands:
• Manage Digital Programs/Projects working across Marketing, Creative, Product, UI/UX and Development partners to deliver high quality digital solutions.
• Work closely with contractors and vendor teams to negotiate rates, ensure accurate deliverables and maintain strategic partnerships.
• Work internally and with partners to develop and drive technology solutions including features and functionality improvements for our DTC sites.
• Lead the planning and execution for all existing and new paid marketing channels (including but not limited to Paid Search, Display, Retargeting, Paid Social, and Affiliate).
• Work closely with the department head and graphics team to develop, implement and optimize creative campaigns.
• Build and execute a digital testing roadmap across acquisition messaging, creative and audience.
• Manage marketing budgets in partnership with finance to ensure we reach our targeted goals and maximize performance, while also thinking creatively about growth opportunities.
• Own regular, clear communication of digital marketing performance and progress against goals in a cross-functional setting.

Horizon Projects:
• Contribute to regular discussions regarding new opportunities and market white space (with an emphasis on digital advertising capability).
• Provide feedback from a digital landscape perspective on feasibility of new product and/or branding ideas.
• Create budgetary and execution strategies for proposed new businesses.

Basic Qualifications
• 3-5 years of experience in digital marketing (preferably performance based)
• Entrepreneurial spirit; excited by the thought of building new businesses from the ground up
• History of running effective paid marketing campaigns through Facebook and Google is required (experience with campaigns on Snapchat, Pinterest, and Twitter is a plus)
• Deep understanding of Google and Facebook paid ecosystems and how marketers can use tools, data and operations to maximize performance success
• Highly analytical mindset who enjoys organizing and synthesizing data
• Ability to prioritize, manage several projects at once and work under pressure
• Excellent leadership and communication skills; 2+ years of proven management skills
• Strategic thinker, able to translate business objectives into 360 project plan

Jobcode: Reference SBJ-rj6v6b-3-22-249-158-42 in your application.