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Temporary Job

Manager, Digital Marketing

Warner Music Group

New York, NY 04-17-2024
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  • Paid
  • Temporary
  • Executive (10+ years) Experience
Job Description
Temp - Manager, Digital Marketing

Job Title: Temp - Manager, Digital Marketing

A little bit about our team:

300 Entertainment was founded in 2013 as an independent label, was acquired by Warner Music in December 2021. We are now 300 Elektra Entertainment. In under 10 years, 300 has launched careers of Platinum-selling, Grammy-Award winning artists, won multiple awards for marketing and digital campaigns and named one of Fast Company's Best Places to work. At 300 we pride ourselves in taking risks, constantly evolving and being active participants in artist development. Our core values center around being of service to our artists, to each other and to our community.

Your role:

This position is responsible for daily management of the digital marketing strategy for a select roster of 300 Entertainment artists. The Manager will lead digital content development, grassroots digital community building and marketing, the 300 Entertainment ''artist.com network,'' and the development of the artist accounts on relevant applications and sites (Meta, TikTok, YouTube, Snap, Instagram, Twitter, Genius, etc.). The Manager of Digital Marketing is focused on the creation and building of 300's artist communities as they serve as the core of the direct-to-consumer initiatives and future product development. This is a temp role with the opportunity to become full-time.

Here you'll get to:
• Have your hand in a lot of different areas.  This job is the intersection of creative, marketing, technology, operations, and production
• Juggle multiple artist projects, and be responsible for all aspects of a music release digitally – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists' visions to life
• You will work with artists, managers, marketing, and key label executives in order to develop compelling and powerful online marketing strategies
• Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral ''send to a friend'' initiatives, banner campaigns, consumer surveys, contests, etc.
• Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and fandom
• Responsible to manage the digital release from infancy to legacy
• Participate in brainstorming and implementation of exciting online content and innovative campaigns optimized for each distribution network/channel
• Analyze campaign & streaming data daily and utilize weekly reports to inform artist and internal teams
• Collaborate with the internal marketing and streaming departments
• You will build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
• You will work closely with artists and artist management to ensure requests and expectations are handled thoughtfully and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items
• Prepare marketing summaries post release
• Travel occasionally
• Note: work hours might differ each day and might vary depending on release schedule
• If you love new challenges daily - this could be the gig for you

About you:
• You are interested in breaking artists online with innovative digital campaigns AND have an interest in new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue
• You live on social media and discover new music in interesting ways
• You are highly creative, extremely motivated, and love being a part of a team
• Curious to discover new trends and seek out opportunities that will help the artist
• You can strategize and plan for artist releases and can assist in the creation of timelines plus content schedules for releases

We'd love it if you also had:
• A passion for music and tech - we know you're at your best when you're doing what you love.
• A love for the internet, technology, socials, and music
• Amazing organizational abilities and the ability to manage multiple deadlines and urgent tasks
• Willingness to learn a little bit of everything, and openness to take on anything
• Excellent listening, interpreting and communication skills
• You are a creative self-starter

#LI-onsite

Salary Range
$62,400 to $75,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf

Jobcode: Reference SBJ-rn17nm-3-215-16-238-42 in your application.

Salary Details
Salary Range: $62,400 to $70,000 Per Year ($ USD)
Company Profile
Warner Music Group

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics and Warner Music Nashville.