Digital Producer

Job Description

It's fun to work in a company where people believe in what they do!

WIVB-TV is stationed between historic downtown Buffalo and beautiful Niagara Falls. To those who are unfamiliar with Western New York, Buffalo may just be another ''rising'' city. But to all of us at WIVB-TV, we know it's much more than just chicken wings and beef on weck. It's the City of Good Neighbors, the Queen City, or simply - home.

Looking for stuff to do? Well, we've got tons. Check it out right here!

From the ever-growing Waterfront development, the changing seasons, wine country, and pro sports (with passionate fans like you've never seen before) and the flavorful food, it's pretty tough to beat the unique, local feel!

We're a big city without big city congestion. Be a part of a welcoming community, a great place to live life with plenty of room to grow.
Our brand is LOCAL and we live it every day with local news coverage by our enthusiastic news team.

We offer factual news and locally produced programming with market-wide digital delivery on https://www.wivb.com

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.
• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills:
• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback

Jobcode: Reference SBJ-r12oov-3-144-113-197-42 in your application.