Manager, Product Innovation
New York, NY
BrandConnect by YouTube is YouTube's Branded Content Platform that offers scaled, creator-driven content solutions and a white glove, full service team. At BrandConnect by YouTube, we bring true accountability, measurement, transparency, and product innovation to the online video branded content space. We are leveraging the best that Google and YouTube have to offer to make smarter data-driven brand-creator matches, offer a new suite of organic measurement tools, and bring brands what they need to unlock the value of YouTube. Our team is growing fast and we need the best product and business leaders to help take our business to the next level.
As an Integrated Marketing Manager for BrandConnect, you'll join a growing team and will report directly to the Global Head of Activation. The Activation team is responsible for commercializing and developing BrandConnect. Within Activation, you'll drive positive brand awareness and advocacy amongst advertisers and creators, bringing a strategic creative vision grounded in a solid and well researched strategy, while ensuring excellence in implementation.
In this role, you'll set long-term strategies to define YouTube's approach to influencer marketing and manage the ideation and execution of key programs and initiatives. Your leadership skills will help you navigate complex internal and external partners and stakeholders, including leading collaborations with other Google marketers, PR, executives, brands, creators, and external agency partners.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.