Account Executive
WVTM
Birmingham, AL
WVTM-TV
is seeking a dynamic Local Sales Manager who is ready to take a
growing station to the next level. We are looking for a sales leader who
creates a positive culture for success through leadership, clear direction,
teaching, motivating and evaluating the sales efforts of our local team. The candidate will lead the local team in
exceeding budgets on multiple platforms and coach and mentor a team of
motivated sellers. Individual
should be highly organized, able to coach a winning team and have experience in
pricing and inventory management. The ability to develop and maximize revenue opportunities within the local
advertising community is a must. Client
engagement is a top priority. Candidates should have the ability to work in a
fast paced environment and handle multiple challenges simultaneously. Candidate
must also be able to take initiative and make decisions without daily guidance.
Job Responsibilities:
• With guidance from the General Sales Manager, set the
overall tone for the local sales department by providing exemplary
leadership in accordance with mutually agreed upon sales goals and
priorities
• Clearly define account executive performance
expectations and measurement processes to assure account executives
efforts and attention will lead to achievement of those expectations.
• Conduct weekly one-on-one meetings and quarterly
strategy meetings with each Account Executive.
• Develop relationships with our clients and key
prospects via frequent visibility. This includes being active in the
sales process, getting out on sales calls and entertaining clients.
• Assist in accurately forecasting revenue throughout the
year & exceed quarterly & annual forecasts.
• Manage, alongside the General Sales Manager and
National Sales Manager, inventory and rates to maximize station revenue
and achieve and exceed revenue goals.
• Manage, alongside the Digital Sales Manager, our
internet and web sales efforts to achieve and exceed revenue goals.
• Meet and exceed our departmental goals for Revenue,
Market Share, New Business, Internet, Mobile, etc.
• Advise the Research Director in creation of research
pieces to assist in our sales efforts.
• Communicate effectively with other Managers and
Supervisors.
• Perform other duties as assigned by management.
Experience Requirements:
• Ideal candidate
has a minimum of 3 years broadcast sales management
experience.
Qualifications
Requirements:
• A creative
mind with proven ability to generate revenue for the company and
advertisers
• The ability
to analyze issues thoroughly in order to make sound business decisions and
solve problems effectively
• Ability to
communicate effective and persuasive sales presentations
• Understands
how to communicate effectively and build strong internal and external
relationships.
• Has a history
of achieving budgets on multiple platforms.
• Is a skilled
negotiator and problem solver.
• Has a passion
to build and maintain strong client relationships.
• Has the
creativity to develop targeted, customer focused marketing solutions using
multiple media products including television, web, mobile, and multi-cast.
• Has a track
record of success in new business development.
• Has an
excellent understanding of how to price effectively and manage inventory.
• Takes full
ownership of local budgets and revenue goals and is constantly developing
strategies to overachieve.
• Takes pride
in being extremely well-organized and always prepared.
• Have strong
verbal and written communication skills.
• Is highly
computer literate in all Microsoft Office products and ideally has
experience with Wide Orbit and
Matrix.
Education:
• Bachelor's
Degree
• Military
experience and training with above qualifications will be considered
Jobcode: Reference SBJ-dyz4mr-35-153-170-189-42 in your application.
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.