Digital Solutions Specialist

Job Description

Digital Solutions Specialist

DIGITAL SOLUTIONS SPECIALIST - WBRC (GRAY DIGITAL MEDIA)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBRC (Gray Digital Media):
At Gray Digital Media, you'll be part of a forward-thinking team that values innovation, collaboration, and measurable results. You'll have the opportunity to work with a diverse client portfolio, sharpen your digital expertise, and contribute directly to the growth of one of the nation's most respected media companies.
Job Summary/Description:
Gray Digital Media Birmingham is looking for a Digital Solutions Specialist to join our growing sales team. This role is ideal for someone who thrives at the intersection of strategy, execution, and client success. You'll partner with media executives and digital support members to drive digital revenue, execute high-performing campaigns, deliver measurable results, and uncover opportunities to expand current client partnerships.
Duties/Responsibilities include, but are not limited to:
- Collaborate with the Multi-Media Sales Managers to maximize digital ad sales opportunities.
- Assist Media Executives with media plan recommendations, performance recaps, and KPI alignment.
- Cooperate with digital support members to ensure campaigns launch smoothly and deliver flawlessly.
- Serve as a trusted client contact, translating objectives into actionable digital strategies.
- Lead optimization and creative direction for active campaigns to maximize ROI.
- Present campaign strategies, reporting, and insights in a clear, compelling way to clients.
- Stay ahead of emerging digital marketing trends and continually build technical expertise.
Qualifications/Requirements:
- 2+ years of experience in digital sales, digital marketing, or related field.
- Solid understanding of digital marketing channels: CTV, SEO, SEM/PPC, social, email, and programmatic advertising.
- Strong collaborator with excellent multitasking and problem-solving skills.
- Effective communicator, both written and verbal.
- Comfortable in both B2B and B2C environments.
- Proficiency in Microsoft Office; Google Analytics certification preferred.
- Bonus: digital design or Adobe Creative Suite skills.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBRC-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-xk1e5o-216-73-216-169-42 in your application.